Mukesh Ambani’s Campa Cola will face tough competition when Coca-Cola introduces the new…
Coke giants Coca-Cola, Pepsi and Reliance Campa have rapidly grown demand for sugar-free beverages in India, with reasonable prices of Rs 10 for diets and light drinks.
As Reliance’s Campa Cola grows, Coca-Cola and Pepsi launch a Rs 10 diet and a light cola
Competition between diet and light beverages is being competed between diet and diet, among major companies that rely on consumers to dominate in India’s growing sugar-free market. Both Coca-Cola and Pepsi are introducing small, affordable diets and light drinks to target health-conscious consumers by introducing prices of just Rs 10. These 200ml bottles are priced below their larger, more expensive counterparts, while smaller packaging is getting smaller and smaller packaging is becoming more popular.
Diet and light drinks available
Coca-Cola and Pepsi have launched several new sugar-free drinks, including Thums Up X Force, Coke Zero, Coke Zero, Sprite Zero and Pepsi No-Sugar. These drinks now have a small rupees of Rs 10, allowing many people to use them. This is the first time India has set such low prices for diets and lightweight beverages, according to officials from both companies. The strategy is designed to attract more customers without reducing the price of its major flagship beverages. Industry experts believe that these companies are waiting for the expansion of Reliance’s Campa brand to the market before making any decisions about lowering the price of their core brands.
Growing demand for low-sugar beverages
Sanjeev Agarwal, chairman of MMG Group, is one of Coca-Cola’s largest bottling partners, shared that consumers are increasingly fond of drinks with less sugar or no sugar. He mentioned that their diet and light portfolio has expanded to include beverages like beverages, diet Coke, Coke Zero, Elf Zero and thumbs X Force, with prices ranging from Rs 10 to Rs 30 depending on size. These beverages are now available in 250ml and 500ml bottles, giving consumers more options.
Campa’s game and competition
Meanwhile, Reliance Campa also entered the market with a sugar-free bottle of Rs 10. This is part of their strategy to challenge India’s large cola brands, starting with Andhra Pradesh, one of the country’s largest cola markets. Pepsi also launched sugar-free Pepsi in 200ml bottles for the same price to compete with Campa.
Challenges faced by the company
Although these cheap packaging is popular, industry experts point out that 10 bottles are not profitable for the company. As a result, instead of lowering the price of its main beverages, the company offers promotional and bundled quotes on special occasions to avoid losses.
Sugar-free market growth
In India, the market for sugar-free and low-sugar beverages has been growing rapidly. Sales of these beverages and juices doubled to Rs 7 billion last year. Partners working with Pepsi, low-sugar and sugar-free beverages now account for 44.4% of Pepsi sales in India, marking a significant increase of 40.2% last year, according to Varun Beverages. This surge in demand is driven primarily by urban areas, and people are becoming increasingly focused on health. Coca-Cola and Pepsi have been leading the trend with products such as Coke Zero and Pepsi Black launched in India in 2014 and 2017, respectively.
