Famous actress Samantha Ruth Prabhu has boldly stepped into filmmaking and will release all of her first adventure Subham On May 9, the film features a fresh cast including Harshith Reddy, Gavireddy Srinivas, Charan Peri, Shriya Kontham and Shravani Lakshmi.
“She has completed a task – production – now she has to show off her marketing skills to sell the film at a good price and attract audiences to the theater.”
He observed that the current situation is challenging for horror comedy, which is a handful of hits, and the IPL matches the night and night collections in Andhra Pradesh and Telangana Theatres.
Made on a moderate budget of 4 crore Subham An additional Rs 2 crore promotion is expected to be needed to create a buzz between audiences and distributors. “Her brand value will certainly help, as well as her special appearance in the film,” Sridhar added. “But, distributors will eventually evaluate the power of the story and casting before investing.”
While Samantha’s name might ensure the film receives a decent theatrical promotion, Sridhar notes that the film will have a commission-based release, or whether she chooses to sell it directly remains to be seen.
Still, Samantha’s entry into production shows that there is a significant development in her career. “She has established a unique identity in both Tollywood and Bollywood. After performing well oh! baby and Yashodashe now aims to prove her intuition in script selection, execution and creative marketing. If successful, her name as a producer might be as influential as the actress’ name. ” Sridhar concluded.
