Taisor’s allegation: How to reshape Maruti vehicles to Toyota and Maruti, which are in the slowdown in the automotive market
This additional sale helped Maruti grow financially by nearly 3%, selling 1.9 million passenger cars (PVS, including cars and SUVs). In FY25, PVS’s 2% industry growth exceeded 2% industry growth. To be sure, Maruti’s fiscal 25 sales to Toyota rose 82% from 58,612 vehicles in the previous fiscal year.
Four car models have been developed and manufactured by Maruti Suzuki India Ltd, which owns a 41% share of the four-wheeler market in India, and the stake is also sold along with the Toyota badge. Maruti, in turn, gained the right to use the hybrid vehicle platform developed under the partnership toyota, and could also rename Toyota’s Innova to the Maruti name (Invictus).
Overall 6%
Maruti’s sales to Toyota began in the 2019-20 fiscal year and have grown to 6% of the company’s overall sales, according to strong growth from analysts.
“Incremental sales to Toyota help a good buffer for the company’s growth. The two companies are working well for both companies. Maruti has obtained the cost and cost of Toyota and Toyfer of Toyta and toyta, and provide them with the cost and is their cost range, and owns the cost, and owns the cost, and owns the car of Toyta and of Toyf. Part.”
Queries sent to Maruti Suzuki and Toyota have not been answered until release time.
In the Re-challenge Partnership, the original model developed by the manufacturer was sold to another company, and then used its own brand logo on the vehicle and sold on the market. There have been several examples in the past, such as Renault-Nissan, Renault-Mahindra and Skoda-Volkswagen.
According to experts, this re-challenge usually doesn’t work in the Indian market, but in this case, Toyota’s perceived aspiration brand value is beneficial to both companies.
“In many pockets in India, Toyota’s brand value is very strong,” said Amit Kaushik, managing director of Urban Science, Auto Analytics. “Many consumers see it as an aspiring brand, which is why the re-created Maruti model works well in the company.”
The Toyota City Cruiser Taisor is based on Maruti Suzuki’s Fronx and launched in April 2024. To be sure, the original Fronx sold 166,000 units from Maruti Stable in FY25, according to industry estimates.
Sales surge
Toyota sales also surged as the attractiveness of the re-estimated vehicles increased. From 109,000 units in the fiscal year 2019-20, its sales increased to 275,000 units in the fiscal year 2025. The company owns 7% The share of the Indian auto market has increased by nearly 30% compared to the 2% industry growth. According to available estimates, Maruti-Rebaded’s cars account for about 40% of Toyota’s overall sales in the country.
Maruti remains bullish on arrangements with Toyota.
“This is a role we have to play in our ears and keep watching this content,” said Rahul Bharti, executive director of Maruti Suzuki Ltd.
“The future product or shared sensation, etc., we will announce it when it comes to it,” he added. “But the good thing is, it’s sales for us. There’s nothing better than using other channels to increase sales.”
However, analysts remain skeptical of the sustaining of this growth. “A large part of the growth comes from Taisor’s launch,” said Mrunmayee Jogalekar, automotive research analyst at Asit C Mehta Investment Intermediates Ltd.
Maruti Suzuki shares rose 8.5% In fiscal year 2024-25, accounting for 0.5% Falling into a beautiful car.
