Meet Jimmy’Mrbeast’ Donaldson – YouTuber’s $5 billion business tycoon whose chocolate goes beyond video

According to media reports from Verge and Bloomberg, YouTube’s largest and most popular star Mrbeast earns more money from his chocolate business than his various videos. In fact, he is the second person on social media, behind soccer player Cristiano Ronaldo.

It is worth noting that MRBEAST has over 373 million subscribers on Google’s video platform and has begun its 11-year-old influencer journey. As of now, he has posted about 852 videos on YouTube, evolving from his early content that featured him playing video games and now hosted giveaways, stunts and online games for prizes. His annual videos are viewing on average billions.

Make more money from chocolate, not video

Shockingly, Bloomberg’s March 11 report showed that Donaldson earns more money from his $5 billion Beast Industry-owned chocolate business than all his video content combined.

He owns a majority stake, sells $250 million in 2024 and makes more than $20 million in profits. The report said that despite similar sales generated by his media business (YouTube channel and Amazon Prime video show), he lost nearly $80 million.

Video production is expensive, requiring 200 employees, unique challenges, traveling to exotic or distant international locations, brand new scenes, and more. Sources told Bloomberg that the cost of making YouTube channels is $30,000 to $40,000 on average.

According to YouTuber on the podcast, the Beast Game in Amazon Prime video shows earned $100 million in revenue (in the most expensive deal on reality TV) but ended up recording “ten millions” of losses in the podcast. He said he hopes to “break even in seasons 2 and 3”.

Success strategy? MRBEAST leverages YouTube fame to enter the market

The report notes that Mrbeast has successfully used his reputation, especially in the reputation of online youth, to promote and promote his non-media business efforts. In addition to having enough food, the Beast Industry also enjoys a stake in lunch (microwave fast snacks) and owns software company ViewStats (selling digital tools to other content creators).

Sources also told the publication that his company has raised more than $450 million in the past four years and plans to raise $100 million to expand into video games, health and beverage spaces. The details are the company’s performance data and business forecast documents, it added. Most of the stadiums of investors beat other startups for money with Mrbeast’s celebrity status and popularity. It points out that the Beast Industry is one of the other successes of many star adventures – Selena Gomez’s rare beauty and Kim Kardashian’s scumbag.

What shops are there in Beast Industry and Mrbeast?

Jeffrey Housenbold was hired as president and CEO of Beast Industries in 2024. According to the report, he hired CFOs, CPOs and legal representatives and established a team for branding and strategy. It aims to cost $100 million in 2025 and an estimated profit of $300 million in 2026, while cutting video production costs are number one. “We have an unprecedented platform in terms of coverage and fanaticism. We have the opportunity to open multiple businesses behind this center and the distribution center,” he said.

The Beast Industry predicts that the size of the rich diners will be tripled in the next few years. Meanwhile, the company predicts that by 2026, media revenue will only account for one-fifth of its total sales. Housenbold added that content and media are “a marketing investment in everything else we do.”

(with Bloomberg input)