Red Hot Chili Peppers singer Anthony Kiedis has become the latest rock star, and he teamed up with Live Nation to launch a canned coffee that suits concerts.
Kiedis launched Jolene with his friend Shane Powers. Live Nation is an investor and distributor of the brand, similar to the sponsor’s partnership with Celebrity Water Company Liquid Death. There will be two flavors – black (cold brew) and white (oat milk latte) – which will also be used to make cocktails.
Billboard Noted that Jolene will launch at the “Host Festival” hosted on site, as well as the company’s four round plants. Brand names are “Joe” (like in “Coffee”) and “Slim” (like in low-fat milk) and Dolly Parton’s song “Jolene”.
“Shawn shouted to me the sidewalk’Let’s do something!” Kiddies said in a statement about the founding of Jolin, “How to make coffee”? So start the adventure and spin high quality on a can of coffee. ”
It is unclear whether Jolene can be available in Canada or just as a US-only product.
