Nothing to announce a collaboration with British audio brand KEF for product expansion | Image source: Special arrangement
On Tuesday (May 13, 2025), a partnership with UK audio pioneer KEF may enter a new segment in the audio business. Both companies say they will explore new areas of sound innovation and bring sophisticated audio experiences to a wider audience.
KEF is an iconic brand that makes speakers and headphones.
“Our sixty years of high-fidelity audio expertise will support Nothing Nothing’s expansion in the new audio category – bringing acoustic accuracy into the products shaped by Nothing Nothing Desthe Design and User Experience,” Kef said.
“KEF is one of the most respected names in audio and we are proud to work with them as we take the next step in the Nothing Nothing Audio journey,” said Smart Products Marketing Bonthing Anotherw Freshwater.
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He added: “By combining decades of KEF’s expertise with our technical approach to design leadership, we set the stage for new standards for daily listening. Our products will be launched later this year, which marks the beginning of an exciting new chapter in our collaboration and the future of Nothing Audio.”
Grace Lo, Global Marketing Director at Grace LO at KEF, said: “This partnership allows us to bring acoustic legacy to a new environment – working with a brand that shares our dedication to innovation, quality and design.
Lo added that the partnership has already carried out several acoustic co-developed products, which expressed a long-term commitment to delivering sophisticated sound experiences through beautifully designed hardware.
publishing – May 13, 2025 at 06:15 pm IST
