Creative visionary Nicola Formichetti has been appointed global creative director, M.A.C cosmetics

Mumbai: Estée Lauder Companies (NYSE:EL) and M.C Cosmetics today announced the appointment of Nicola Formichetti as global creative director since May 19, 2025. He will report directly to Aïda Moudachirou-rébois, Senior Vice President and Global General Manager, M.A.C.

Formichetti’s appointment marks a critical moment for M.A.C as the brand continues to shape the future of beauty through borders to drive innovation and cultural relevance. His dynamic approach to creativity is rooted in the intersection of fashion, music, culture and technology, and will trigger new levels of M·A·C, driving its product innovation, creative collaboration and global consumer engagement. In his new role, Formichetti will shape the strategy, conceptualization and execution of M.A.C’s creative vision, thereby enhancing the brand’s global image and the impact of various touchpoints – from campaigns and social media platforms to products, packaging and immersive retail experiences. The core of M·A·C is based on artistic nature – as an artist and visionary, Formichetti will play a central role in reimagining what art means to the next generation of consumers. He will lead a multidisciplinary creative team that builds on the brand’s iconic legacy in artistry, trends, unlimited self-expression and personality to deliver bold storytelling that will leave a lasting impression on the globe.

“Nicola is a once-generation creative talent that perfectly embodies the bold, fearless energy of M.A.C and our global community,” said Aïda Moudachirou-rébois. “Like our consumers, Nicola is passionate, expressive, and knows how to push boundaries. His appointment is not only a celebration of artistic festivities, but also a reflection of the meaning, creativity and authenticity of our commitment to serving consumers. He is the perfect creative director who drives the brand to the next exciting chapter.”

Formichetti is known for his protest works with global superstars such as Lady Gaga (such as Lady Gaga, his creative oversight of some of the most influential homes), and his reputation for trend-defining collaboration, Formichetti has a unique ability to help M.A.A.C (M.A.C) deliver its mission to make it a brand of “all ages, all races, all genders.” Drawing inspiration from his Japanese and Italian heritage, he brings a globally adjusted view that resonates deeply with the inclusive spirit of M.A.C. His forward-looking approach seamlessly integrates technology and digital innovation, pushes creative boundaries and redefines beauty and fashion’s interaction with global audiences.

“Nicola’s appointment is a bold advancement for M.A.C and Estée Lauder Companies,” said Jane Hertzmark Hudis, executive vice president and chief brand officer at Estée Lauder Companies. “Nicola brought vision, bold creativity and history to new heights as she brought M.A.C brand to new heights.

“This appointment represents another clear step for Estée Luder Companies as we execute the recently announced vision of beauty reimagining, which focuses on becoming the world’s most consumer-centric Prestige Beauty Company.” “A key component of beauty reimagining is meeting consumers, and with Nicola’s unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences. M·A·C’s huge brand equity is the most powerful brand equity as it evolves, and Nicola will use his creative vision to inspire a new generation of connections, self-expression, self-expression, self-expression and loyalty.’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’

“M·A·C is an iconic brand that has always advocated the people and communities of moving forward culture,” Formichetti said. “Before working with the brand on my Nicopanda series and M.C Viva Glam events, I’m so excited to be back and bring my vision to the next chapter. The world craves creativity, beauty and connection – I can’t wait to bring it to life in a magical way.”