Deepika Padukone’s recent statement of disappointment over India’s performance at the Academy Awards has reinvigorated discussions about whether the country can showcase its film talent on the global stage, especially in the fight for prestigious awards such as the Academy Awards. The film school repeatedly called on the Indian film industry, and the actress was honored to announce the RRR’s “Naatu Naatu” Best Song Award at the 2023 Academy Awards ceremony, saying she believes Indian films deserve and were ignored on Iscars, which is ignored in the country. According to several industry experts, the issue lies in the official entry of the country’s Academy Awards.
Film analyst Girish Wankhede believes that even if the film may win international recognition, the journey from there is a difficult task. “This can be attributed to a variety of factors, including the effectiveness of the marketing campaign and the financial support the film receives,” he explained.
He cites the role model of American Romcom Anora who recently won an Oscar. While the film itself has a budget of $6 million, the producer Neon Films has invested another $18 million and $18 million in strong marketing campaigns. This strategic financial support played a crucial role in increasing the popularity of the film and ultimately succeeded in the awards ceremony. Parasite is the first Korean film to win the best film (2017) also proves strategic marketing, as well as an immersive narrative that resonates with voters and audiences.
RRR’s Oscar campaign brings the SS Rajamouli team close to Rs 850 crore. The studio adopts a multi-pronged approach to marketing and publicity.
In India, filmmakers like Pan Nalin try to compete in the Oscars, but they often face the challenges of ensuring the necessary funding for full-scale marketing efforts. This raises a key question about which movies to choose to represent India – is it like Laapataa, should it be like Laapataa, or like the light like us, or can these be chosen among everyone? Promote the film effectively around the world. Wankhede said. Several Indian actors said they did not need verification of the Oscar. When asked whether her biopic on Indira Gandhi should be nominated for an Oscar, Kangana Ranaut retorted: “The United States can keep their stupid awards, we have won the national awards.” ”
Priyanka Chopra’s short Anuja, on the other hand, was nominated for the 79th Academy Awards, saying it’s not about verification, but about representation on a global scale. “I want to see a lot of women, especially film producers from India, able to work in international cinemas. Not many are looking for these opportunities, here, I am looking for them for my community. In five years, we will pour Indians into Hollywood,” she said enthusiastically. Indian films are listed as a highly competitive foreign language category. In addition, the Indian Film Federation is the official agency responsible for the selection process and is accused of having a myopia view in international competitions. “The choices in India are usually late. By then, others had already started marketing and screening, and limited outreach became a core issue. FFI has its own biases, from regions to genres. One needs to choose the best movie because it will represent the entire country,” the filmmaker said.
Quote:
In India, filmmakers like Pan Nalin try to compete in the Oscars, but they often face challenges in ensuring the necessary funding for full-scale marketing efforts. This raises key questions about which movies to choose represent India. ”
– Film analyst Girish Wankhede
Box: L RRR
Oscar campaign cost SS Rajamouli team closes Rs 850 crore
L American Romcom Anora won the Oscar, and the film was budgeted at $6 million, and the manufacturer invested an additional $18 million in strong marketing campaigns.
l Parasite, the first Korean film to win the best film (2017) also proves strategic marketing
