Pork producers face investors’ showdown in Sunday’s email reveals how workers kill piglets by smashing piglets on the floor and walls
Pork producers in the animal welfare scandal exposed by Sunday’s emails faced tough problems when revealing financial results this week.
Cranswick, who was in crisis last Sunday after we revealed that its workers at Northmoor farm in Lincolnshire, fell into crisis last Sunday.
The video shows the pig being beaten and kicked, coupled with the exploding killing.
The scandal could dominate between Cranswick bosses and shareholders when it reported results in March on Tuesday.
The company’s biggest backers include investment giants such as JP Morgan and Vanguard as well as British mutual fund Royal London.
Cranswick, who traded on the London stock market, found about £71 million worth after the scandal broke out.
Financial analysts predict profit for the year will be £192 million in March, up from £176 million in the previous year.
But Cranswick faces legal action and filed a formal complaint based on trade standards after the animal justice project behind the investigation into Northmoor.
A secret record obtained by Sunday mail only shows a terrible animal abuse directory
Video shows pigs being beaten and kicked, and the exploding killing
In a disgusting scene, a farm worker grabs a screaming piglet with his hind legs, swings the horror animal above his head and brutally smashes it to the hard floor
Campaigners filmed a pig’s killing, which caused the animal to scream and twist in pain
Cranswick, who trades on London stock market, sees about £71 million worth of value after the scandal broke out
Cranswick portrays an idyllic public image on its website, but reality – at least on one of the farms – is terrible
“We act with partners including police to protect livestock,” said Emma Milligan of Lincolnshire Trade Standard.
The company has suspended its staff at Northmoor farm and ordered an emergency investigation.
The farm is a small part of Cranswick’s operations, but the revelation may lead to tensions among some of its major clients.
Sainsbury, Tesco and Morrisons suspended delivery at North Horse Farm in Sunday’s report.
In March, Cranswick signed a ten-year contract with Sainsbury’s to buy all the pork, sausage, bacon and Gammon from the supermarket through the company.
