New Delhi: Flipkart-owned Myntra announced on Monday that it will enter international shipping from Singapore to cater to a large number of Indian diaspora overseas.
The initiative will bring a wide variety of Indian fashion brands to 6.04 million Indian consumers in Singapore as of 2024. “Indian consumers have a large fashion market, especially related to Indian occasions (festivals, weddings, etc.),” Nandita Sinha, Myntra, Myntra, Myntra, Myntra, Myntra, during an actual news rally.
Myntra says it has been witnessing famous traffic Singapore, 30,000 users visit its Indian platform every month. Overall, the platform has 70 million active users per month.
The platform will offer over 100 Indian fashion brands and plans to expand to 100,000 items. The product will be shipped from India and will take 4-7 days to arrive.
The company aims to reach 12-15% of Singaporean Indian consumers through launch conferences. The move will allow Myntra to leverage existing brand partnerships and technologies without direct local operations plans. These products will be shipped directly from India.
Regarding future expansion to other overseas markets, Sinha said: “The focus is on understanding consumer preferences and product market fit before considering expansion.”
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Singapore and e-commerce
Singapore is a fairly mature e-commerce market. According to government estimates, it has 6.04 million people as of 2024.
Singapore’s e-commerce headquarters commodity volume soared to $8.2 billion in 2025, forecast to climb to $11 billion by 2025, according to data from the International Trade Administration, the U.S. trade promotion platform.
Computer and telecommunications equipment orders 47.4% of online sales in 2022, followed by furniture and home appliances. Other major e-commerce product categories include fashion, food, cosmetics and personal care, and toys. The country has 3.51 million e-commerce users.
Top e-commerce platforms operating in the market include Shopee, Lazada, Aliexpress, Amazon and Zalora.
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Overseas Markets
To be sure, other e-commerce platforms also provide services to overseas shoppers. Amazon’s global sales plan, for example, has allowed 1.5 million Indian exporters to sell more than Rs 4 billion to customers worldwide since 2015.
Amazon competes with Walmart-backed Myntra.
Myntra said 10-15% of the network traffic is currently coming from overseas markets, but refused to disclose specific countries.
She added: “Currently, 10% to 15% of our network traffic comes from international markets, and they are all over (the market); this is an opportunity for our target. Currently, we are going to publish to Singapore and pass this limit. We hope to reach nearly 12% to 15% of Singapore Indian consumers.”
Sinha said the pricing product will be left to the brand. To be sure, shipping costs and import tax will apply to orders.
Myntra previously sold limited brand options in the Middle East through partnerships with local platforms. “This version of overseas expansion is actually bringing a large number of choices of Indian brands to the diaspora and ensuring seamless cross-border transactions rather than selling the brands to specific platforms,” she said.
Facing away from opening offices and warehouses in Singapore, Myntra opted to ship products directly from India. “We do have the opportunity to take advantage of our existing platform,” she added.
Myntra will offer over 35,000 styles from 100 brands such as clothing, footwear, home and accessories, brands for sale such as Aurelia, Global Desi, Libas, Bombay, Bombay dyeing, Rare rabbits and more.
As part of Myntra’s broader growth strategy, Myntra Global will leverage its new customer base and build a stronger international brand affinity in the coming years.
Myntra is part of the Flipkart Group owned by Walmart, which started in 2007 and sells fashion and household goods online. Myntra’s operating revenue grew 14.7% in the last fiscal year ₹51.218 million, each regulatory file.
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