Airasia has established strategic partnership with Sunrisers Hyderabad (SRH) | Image source: Arrangements
Budget airline AirAsia has established a strategic partnership with Sunrisers Hyderabad (SRH) as the team’s official airline partner for the 2025 season of the Indian Premier League (IPL).
“We see a lot of synergy that aligns with our brand,” said Amanda Woo, AirAsia Group Chief Commercial Officer. “Working with powerful Sunrisers Hyderabad is an exciting step for AirAsia as we continue to bridge distances and bring people closer to the experience they like.”
“This partnership with SRH will deepen our engagement, especially in vibrant cricket and third-tier cities such as Kalikat, Trish, Guwahati, Jaipur and Lucknow. As we jointly advance to an exciting fan of this season, we hope to move to this exciting partnership in this season, he will improve this partnership this month.”
“When we fly together, this season is not only about action on the court, but also about providing an extraordinary experience in the sky and beyond,” said K. Shanmugam, CEO of Sunrisers Hyderabad.
According to the press release, AirAsia will launch an exclusive fan engagement program with exciting giveaways, interactive matches and special travel promotions, bringing fans closer to their favorite teams according to the press release.
Additionally, Airasia will offer lucky winners a once-in-a-lifetime opportunity to take exclusive SRH practice classes before key competitions and other exclusive opportunities throughout the season.
publishing – April 7, 2025 at 05:20 pm IST
