Americans regretted the rise in prices for champagne, parmesan cheese and Ferrari when U.S. President Donald Trump imposed more than expected tariffs on imports from around the world.
But the impact on pockets goes far beyond things like luxury cars and professional food. With the new taxes taking effect – starting at a base rate of 10% starting on Saturday – from daily supermarkets to shoes to shoes, from beauty products to sex toys, it’s necessary to figure out how much of these extra costs.
During Trump’s first term, when he imposed more limited tariffs on China, many companies reported that they lacked the pricing power to pass costs on to consumers.
This is some imports under radar, which may now become more expensive.
Joe Biden’s Ray-Ban Aviators are an integral part of his appearance. The iconic sunglasses were first commissioned by the U.S. Army Air Force Regiment in the 1930s and later worn by Tom Cruise in the top gun movies, helping the former president make his all-American image.
However, most pilots are actually produced in a small mountain village in the Italian Dolomites before being shipped to the United States worldwide.
This is because Ray-Ban, along with other popular brands including Oakley, Oliver Peoples and Vogue Eyewear, is owned by French-Italian giant Essilorluxottica SA, the largest company in the industry with a market cap of over 100 billion euros. In 2024, its sales were nearly 12 billion euros.
With the EU now facing a 20% interest rate (once the reciprocity tariffs start on April 9), like Cruise’s Maverick character, it can be made much more expensive.
It is estimated that Nestlé SA’s Nespresso coffee capsules may be sold worldwide – about $14 billion a year, but there are still only three factories in Switzerland.
Imports from Switzerland to the United States face a 31% tariff. According to Nestle data, Nespresso’s global sales were 6.4 billion Swiss francs in 2024.
Wigs, eyelashes and sex toys
China is the world’s largest producer and exporter, with its exports reaching approximately US$3 billion in 2022. According to China’s official Xinhua News Agency, it accounts for 80% of the global hair accessories market, and the United States has long been a major destination.
It also accounts for 70% of the world’s production of false eyelashes and 70% of sex toys. According to Grand View Research, the U.S. market for sex toys in the United States was $100.6 billion in 2024, with China and India being the highest sources. Their tariffs are 34% and 26% respectively.
Americans who focus on beauty therapy may end up having to clearly define more for their anti-wrinkle injections. Although specific taxes on drugs have not been announced, there are concerns that the escape may be temporary.
Abbvie Inc., the company behind Botox, produces nearly everything in the town of Westport on the west coast of Ireland. The production of highly safe plants given Botox is made from Botox toxin, one of the most toxic substances in the world. Any price increase in tariffs will hit American consumers because Botox is not covered by insurance for aesthetic purposes. Abbvie reported nearly $1.7 billion in Botox cosmetic sales in 2024.
For health awareness, the OURA smart ring may be higher on the cash register. Small devices can track sleep, activity, and heart rhythm like smartwatches, but are popular among consumers who don’t like to wear bulky gadgets on their wrists.
The brand is owned by Finnish technology company Oura Health OY. It launched its latest device, the Oura Ring 4, about six months ago, which starts at $349.
The main supplier of high-tech hospital beds is the Linet group in the Czech Republic.
For future contracts with U.S. customers, the company said it will have to raise prices and focus more on high-end products with higher prices and profit margins. This could have an impact on health providers in a country that has already caused huge controversy in the cost of health care. CEO Tomas Kolar said U.S. exports account for about 20% of its annual sales of 370 million euros.
Some companies have already tipped how they deal with tariffs, and that all price pains may not necessarily fall on American shoppers.
Birkenstock executives said in a recent earnings call that the German company “historically has the ability to take pricing actions globally” to offset pressures such as tariffs. This suggests that it may attempt to pay our taxes by spreading any price increase.
Like other companies, it also says it sees cost and efficiency as a way to protect profit margins. Most manufacturing is done on the German website, but America is the largest market for sandal manufacturers, with annual revenue of nearly €950 million.
In Viktoria Dendrinou, Kati Pohjanpalo, Joao Lima, Tim Loh, Lisa Pham, Tommaso Ebhardt, Levin Stamm, Haze Fan, Chamonikolas, Henrique Almeida and Brendan Murray.
This article was generated from the Automation News Agency feed without the text being modified.
