Hrithik reflects on the amazing success of the Zindagi Ko Yas Bol movement at Yas Island
With the very successful Zindagi Ko Yas Bol movement on Yas Island coming to an end, Indian superstar Hrithik Roshan shares his thoughts on his journey as the destination’s main brand ambassador. The collaboration reunited him with his Zindagi Na Milegi Dobara co-star, which received an overwhelming response from fans, reaffirming Yas Island’s position as a leading leisure and entertainment destination.
Hrithik Roshan said of his experience: “In the literal sense of working with me, working with me was an incredible joy for me. The destination embodies the way of adventure, excitement and leisure that resonates deeply with me. The Zindagi ko yas bol’s campaign is not just a project, not just a thing to capture the essence of “Yas yas yas”, but full of new experiences. Abhay makes the sport even more special, and it is truly a reunion for Bwoys!
The success of the movement underlines the nostalgia of fans, who recall the beloved film, sparking a thrilling reconversation about friendships, adventures and exploring new destinations. This reaction further cements Yas Island’s position as an essential hub for travelers seeking unparalleled entertainment and world-class attractions.
Liam Findlay, CEO of Miral Destinations, commented: “The reaction to the campaign has been phenomenon, and Hrithik’s association with Yas Island has added an extra layer of magic to what is already an extraordinary destination. His password for travel and adventure aligns perfectly with what Yas Island represents. We look forward to continuing this partnership and welcome even more visitors to experience the excitement firstthand.”
Just like Yas Island’s brand ambassador, Hrithik Roshan remains at the forefront of destination storytelling, inspiring travelers to embrace adventures and create memorable memories. Fans can relive Zindagi Ko Yas Bol’s journey by watching the campaign episodes on Yas Island’s official social media channel, where every moment captures the spirit of “Yas” of life.
