The Times reported that from the beginning of Monday, one of the largest automakers in the UK has been relocating since Monday, and how to reduce the cost of the 25% import tariff imposed by the U.S. president.
The one-month move is just one of the measures being formulated by Indian-owned automakers that employ 38,000 employees in the UK as it scrambles to assess the losses caused to its business by Trump’s trade war. “It is believed that JLR has been in the U.S. for several months and these cars have not yet been subject to new tariffs. It takes about 21 days to transport vehicles throughout the Atlantic Ocean.”
The U.S. government imposed a 25% tariff on imported cars, which went into effect on Thursday. Jaguar Land Rover’s move is the latest example of the policy’s global impact, with other automakers rethinking their business strategies.
“Our luxury brands have global appeal, our business is resilient and used to changing market conditions,” Jaguar Land Rover said in a statement on its website released Wednesday. “Our priorities are now being delivered to customers around the world and addressing these new U.S. deal terms.”
According to its latest annual report, Jaguar Land Rover sold 430,000 vehicles in 12 months in March 2024, nearly a quarter of North America. In January, it reported quarterly profits fell 17%. The automaker is understood to have been purchased from Ford by Tata, and it is understood to be weighing whether American consumers can raise prices for American consumers while finding ways to strengthen sales in other U.S. markets. It can also take steps to save on marketing and other promotional materials to save costs.
