“Bengaluru is expected to own approximately Rs 21,600 crore in home furniture by 2030”

On Tuesday, April 29, the Essensai 067 Experience Center on Whitefield-Hoskote Road held a craze. Swedish furniture retailer IKEA is going to India one day to open its first “plans and orders” (PAOP) and staff are busy adding final touches to the selected settings.

The 740 m2 space is unmatched in size in the flagship store in Nagasandra, but offers an extension (in both format and geographically) for retailers’ purposes to serve the bustling East Bengaluru.

There are some curious customers who are already exploring the store Hindu Invited to peek at the store. Pooja Grover, national expansion manager for IKEA, IKEA, found a green sofa in the set living room where the child plays next to the child’s chair. “We are four stores in the country and there was a time when we didn’t expand further. But now we have some plans to expand the physical store. We focus on accessibility and convenience. At this growth phase, our main name is available to many people and we want to visit in the East for a long time,” she said, she said, “and she explained the vision behind the vision.

Bangalore is a huge growth market. Pooja says it’s an IT hub, so you have a lot of young professionals here who have been traveling well, diversified and around the country. |Picture source: Special arrangement

Purpose of the new format

According to IKEA, the new format spanning 740 square meters is a dedicated customer gathering point that brings expert home design knowledge closer to customers through personalized consultation, flexible planning support and seamless installation services.

Grover said Paop is comparable to the design planning studios in the local market. “It gives you a personalised service for your home planning needs. You have the option of using one of our home furnishing consultants. You also have the option of doing it yourself. After the planning, the orders are placed and then you have the option of taking it online or having it delivered to your home or you can have a pickup option from here or you can have a pickup option from Nagasandra,” she explained.

Of course, in terms of size, Nagasadra is a 40,000 square miles shop, and that’s the 740 square miles summit. As for articles, my mother has 7,000 articles. Here we will display many articles that we will access on digitally. She said.

Regarding why Bangalore was chosen to open its first store, she said IKEA’s focus was on six cities – Hyderabad, Mumbai, Bangalore, Delhi, Pune and Chennai. “Bengaluru by 2030 is expected to have a home furnishing potential of about 216 billion INR. It’s a huge growth market, along with Delhi. And it’s one of our priority markets, so we are exploring to have quite a few of stores in various formats here. Why east of Bengaluru? It’s the IT hub, and because of that, you have a lot of young professionals here who are well-travelled, diverse, and from all over The country. If you map residential hotspots, you will find that there are a large number of residential catchments added in Hosakote and Sarjapur and the eastern part of these areas. “She further said.

Asked if there are more such paops in the pipeline, she said they are exploring options for other store sizes and formats, and that demand and choices will vary based on the water harvesting and availability of the property and various other factors. “For example, in a residential hotspot we will buy paops like this, but if I have to open something in the heart of Bangalore where there is hardly any new homes happening, I might be meeting the needs of the small store that needs cash and carry items and carry items and takeaways are your home.

Grover revealed that IKEA has planned smaller stores in all six cities.

IKEA planning and point-of-order storage. |Picture source: Special arrangement

“Stop Code Mapping”

She also talks about how retailers face to face to face with each city. “We study life at home and then try to figure out the size of the house, the way people live, the way people work, what their needs are. Give some examples. When we are doing room environments, in Mumbai, it is smaller than Bangladesh than Bangladesh, and in Hyderabad, in Hyderabad we will buy more knowledge in it, and now we have more knowledge. What they are buying, so we bring it to a new catering service, which is not only what the city needs, but also something to know about PIN code mapping and understanding what the cluster needs.”

Asked if they noticed that demand for Naga Sandra stores differed compared to the Whitefields, she said in East Bangalore that there were some young professionals focusing on global travel-based storage, organization and selection. “The size of the family varies, and there is also the owner rental portfolio. There are more houses here (Whitefield) and more houses there,” she added.

How to compare the market

She answered a question about IKEA’s biggest gains since opening its first store in Hyderabad in 2018, saying: “In Europe and other countries, this is the third generation of people who come into contact with brands. If you’re traveling here, if you’re already traveling abroad, your brand, yes. Tailored for these specific requirements.” She said, for example, some Cook stores are focused on Indian home requirements such as pressure cookers.

“We plan to increase local procurement to a large quantity in the next few years. There will be a lot of tailors for Indian homes in terms of features, colors, taste and more,” she concluded.