The war-like situation in the past 4-5 days impacted normal life in multiple towns in Punjab, Jammu and Kashmir, Rajasthan and Gujarat, including Chandigarh, Mohali, Jalandhar, Amritsar, Srinagar, Jammu, Bhuj, Jodhpur and Rajkot, which were under blackouts and high alert amid missile and drone attacks from across the border.
Industry leaders said border tensions threatened to cheat on demand, suggesting that when green buds recovered for more than ten quarters, high inflation rates and low wages in daily life, especially in the mass market segment.
While wage growth has also remained unchanged this year, inflation has been significantly regulated. The company predicts a fiscal recovery in the second half of the year, inspired by a relief from income tax and forecasts for good monsoon rainfall. Tensions between India and Pakistan have been rising after last month’s Pahalgam terrorist attacks.
“The ceasefire is a great relief for our team across the north,” said Devaranjan Iyer, CEO of department store Chain Lifestyle International. He said that with the collapse of footsteps, the business was adversely affected in border countries due to the power outage. “Now this will improve, and we expect consumers in border countries to return within the next 2-3 days after they fear a decline in mental illness. ”
Automotive and two-wheeler manufacturers and dealers also welcomed a ceasefire between India and Pakistan. A large car dealer in Rajasthan said that in the past few days, even if they weren’t on the edge, walk-in zeros in Bikaner, Jodhpur, Ganganagar. “We expect business to resume and gradually receive it from Monday,” he said.
Another auto retailer said that business in the border areas has had a serious impact on the past 7-10 days. “As customers become cautious, the rest of the country will also be affected indirectly. But now, with the state of the ceasefire, the situation should improve and we hope to make up for the loss of sales in the next 2-3 weeks and do some promotions,” he said.
According to Voltas’ Bakshi, AC sales fell 25% year-on-year due to less intensity this summer, but the downtrend has so far dropped to 40% due to sentiment issues, while the North Indian market is almost closed. State groups such as Punjab, Rajasthan and Gujarat are large markets for cooling equipment in summer.
In other large markets such as Delhi NCR, Mumbai and Kolkata, the company said that as many cities are on high alert, the company fell in disciplinary products such as clothing, automobiles and electronics, and automobiles and electronics fell 20-50% in turn.
The ceasefire has brought relief to companies such as sales points, edible oil and packaged foods such as biscuits, which are concerned about major disruptions to the supply chain as border fires escalated into supply chains in civilian areas in major towns on Friday night.
Industry executives say the companies are eager to raise the stock level of distributors and retailers to 9-14 days, compared to 4-8 days, and provide higher credit support for this.
