Canadian Music and Dima send a joint letter to CRTC, following Canadian content audio seminar
Today, Music Canada and Digital Media Association (DIMA) jointly submitted the following letter to CRTC after a recent engagement meeting on Canadian audio service content.
Reply: Engagement meeting on Canadian content
Today, we are writing to you as part of the recent engagement course on Canadian content held by CRTC from September 11 to 18. Our organization and its members participated in the meetings held on September 11, 12 and 17.
At the end of each meeting, we are encouraged to write to the CRTC for further ideas or clarification of the meeting. With this in mind, we write to you today to enhance the important information shared throughout the consultation: Broadcasting and audio streaming are different.
It seems odd that Canada’s largest streaming service and major music tags are, for context. From discussion guides to preside over issues, it is clear that attempts to see the ongoing provisions of radio regulations as an obvious next step.
We disagree.
Today’s radio regulations are carefully crafted for the Canadian radio environment. It is shaped by our vast geographical, linguistic duality, and the willingness in our simulation systems to determine what is available to Canadian listeners. They also reflect the limitations of the medium: limited hours, increasingly concentrated programs, live broadcast formats, and relatively few recordings in radio broadcasts.
Streaming is not these things. It is driven by the personal interests and activities of each consumer, it represents almost unlimited listening time, a large number of recording directories, a large number of languages, and not only breaks down physical geography, but also violates international boundaries. Three of the top 10 songs to be played in India in 2022 are from Canadian artists, which is unimaginable for the founders of our terrestrial broadcast system.
Not only does streaming allow Canadians to reach the world in ways that were previously unimaginable, but streaming also allows Canadian and international fans to have no home in traditional radio systems. This has led to the streaming of women and racially diverse artists playing a role compared to Radio Canada.
We require that when you continue to implement Online streaming methodyou think of streaming services and their interactions with Canadians today Instead of being a proxy for broadcast systems in the 1900s.
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About Canadian Music
Music Canada is a trade association representing major Canadian record labels: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Like its members, Music Canada is a partner in the industry, working with artists, independent labels, publishers, platforms, associations and others to advance forward-looking policies to ensure a vibrant, successful Canadian music ecosystem that will enable music creators to return value.
For more information:Regan Reid, Music Canada, rreid@musiccanada.com, (416) 462-1485
About Dima
Dima Represents the world’s leading audio streaming companies and streaming innovators. Our mission is to promote and protect the ability of music fans to legally interact with creative content anytime, anywhere, and make it easier for artists to attract long-term fans and create new fans.
