Cristiano Ronaldo once again launched the famous Hollywood director in Fashion, Perfume, YouTube, former Madrid star…

Ronaldo is already a global icon and is known for growing his brand beyond football. He named himself after fashion, perfume and watches.
Portuguese football superstar and former Real Madrid legend Cristiano Ronaldo is entering the world of movies. He teamed up with renowned Hollywood director Matthew Vaughn to launch a new film production studio called Urmarv. Ronaldo is already a global icon and is known for growing his brand beyond football. He named himself after fashion, perfume and watches. Now, he also wants to leave his mark in the film industry. Urmarv Studio will combine Ronaldo’s immense popularity with Vaughn’s filmmaking skills to create exciting new movies.
Ronaldo made the announcement in a special post on social media. The move shows that he is looking forward to new business ventures, especially as he starts to think about his life after football.
“This is an exciting chapter for me as I look forward to new business ventures,” Ronaldo said in a statement.
coming soon… pic.twitter.com/c2xlfvqkme
— Cristiano Ronaldo (@cristiano) April 10, 2025
Matthew Vaughn, who directed popular movies like the Kingsman series, also shared his excitement. “Cristiano created the story in stories I can never write, and I look forward to working with him to make inspiring movies – he is a real-life superhero.”
Vaughn’s latest movie is Argylle, a spy thriller released in 2024, starring Henry Cavill and Bryce Dallas Howard.
Ronaldo’s interest in the media is not new. Last August, he launched his own YouTube channel. Within a few hours, he broke the record of the most views and followers in such a short time.
The five-time Ballon d’Or champion is one of the richest athletes in the world. While fans often wonder if he will become a coach when he retires, Ronaldo made it clear that his focus is on the business rather than on the coach.
With Urmarv, he is ready to take on a new challenge, this time in Hollywood.