The Internet madness of Dubai’s virus chocolate is increasing, which may lead to a global shortage of pistachios, and prices rise as appetite continues to grow.
The popular milk chocolate bar is filled with crispy knafeh, pistachio butter and tahini sauce, originally launched in 2021 by Dubai’s Fix Desert Chocolatier.
Inspired by the desire for pregnancy, the chocolate bar was originally designed by British Egyptian entrepreneur Sarah Hamouda and husband Yezen Alani to satisfy Ms. Hamouda’s sweet treats and “fixed” as “fixed” to “fixed” with “fixed” experience.
But this is a viral tiktok videotape by Maria Vehera in December 2023 that shows her sample, which is rapidly emerging around the world.
The editing absorbed over 120 million views, causing widespread obsession as a craziest foodie flocks to British supermarkets for cheating on chocolate bars.
Some candies (such as Waitrose) are even forced to limit customers to every bar.
Since then, several users have entered social media and slowly pierced themselves into the thick chocolate, which cracks loudly when broken.
However, Dubai chocolate is not cheap, even for a reasonably priced option, like the one available in Lidl, which sells only 122 grams of products for £3.44.
Even growing popularity has been reportedly blamed for a global shortage of pistachios as queues begin to form in Dubai chocolate bars outside UK supermarkets.
The popular milk chocolate bar is filled with crispy knafeh, pistachio butter and tahini sauce, launched in 2021 by Dubai-based Fix Desert Chocolatier (Photo: Pistachio Tree)
Maria Vehera (pictured) shares her teeth falling into a sweet enjoyment, the bar gets sick, and the sticky green stuffing made with sweet Sweet Filo and pistachio seeps out
Elsewhere, Nestlé, Lidl and Lint are eager to make their own versions, while Selfridges flocks to department stores for desperate prices for crispy snacks, where prices range from £5 to £27.
The chocolate bars are even so popular that many sellers sold all of their stock almost immediately, cleaning up the Lindt version on the Tiktok Shop in just 72 minutes.
Now, as the queue has been reportedly started to form outside UK supermarkets, the growing popularity is blamed on the global pistachio shortage.
This drying-up of the stock is even more worrying given that the pistachio market is its leading exporter after its disappointing harvest last year.
In California, pistachio supply fell 20% in 12 months, according to the Pistachio Administrative Committee.
Giles Hacking of Nut Trader CG Hacking said in the Financial Times that the pistachio industry was “out of” due to growing demand and that “the rest of the world is short-lived” as chocolate groups make large-scale purchases of cores.
Iran has also seen a pistachio drop in the world’s second largest producer, with him 40% more than he did in the entire 12 months before that.
Nestlé, Lidl and Lindt are eager to make their own versions, and Selfridges is put on hold after fans flock to department stores
According to data from the Administrative Committee of Pistachio
Prestat Group General Manager Charles Jandreau, owner of some of the UK’s most luxurious chocolate brands, said “no one” was “ready” to increase demand for Procure Kataifi for Middle Eastern pastries used in cream.
Meanwhile, Johannes Läderach, CEO of Switzerland’s Chocolatier Läderach, said the company was “overwhelmed by the demand for chocolate in Dubai”.
He told Financial Times: “We’ve launched them a few months ago, but it just didn’t stop, it’s just on the roof.”
As the bar-to-bar madness continues throughout the internet, the manufacturers behind this feeling even complained about its virus success and slammed supermarkets and other brands to create expensive and exclusive treatments.
against BBCMr Yezen said the scammers were “very frustrating because people were trying to copy and that would hurt our brand”.
He also explained that there is a key difference between their luxury desserts and the deceptions of dozens of British supermarkets.
It is worth noting that the original repair bar should be kept in the refrigerator and has a short expiration date, while the UK version has a longer shelf life.
The successful entrepreneur also added that his brand offers luxury goods and is committed to continuing to produce.
Mr Yezen told the BBC: “It is all handmade and every design is done by hand.
“We use quality ingredients, the process is not like making other bars – you’ve baked, molded the chocolate into designs and in the filling itself, even pistachios are hand-picked and processed”.
