On Monday, March 31, France’s antitrust watchdog fined 150 million euros or ₹The news agency reported that between April 2021 and July 2023, it was suspected of abuse of its market’s Rs 1,388 crore of its market advantage in mobile apps for iOS and iPad. AP.
The game regulator said they found Apple’s App Tracking Transparency (ATT), which requires users to allow them to be tracked but does not accept criticism.
“Implementing it in a way is neither necessary nor the goal of protecting personal data,” the antitrust regulator quoted in the agency’s report said.
ATT framework technology requires iPhone or iPad users to agree to data collection through third-party applications in the system operated by Apple. The company’s goal is to better protect privacy and display windows in partially standardized formats.
The FCA questioned the system’s neutrality, and also marked the framework that led to a large number of consent windows, which made it difficult for third-party apps to navigate the iOS environment, and it allegedly penalized small publishers that rely on third-party data collection to raise activities.
Apple’s response
According to an agency report, iPhone Maker said that the ATT framework system gives users more control over their privacy. Apple says this privacy is “through the required, clear and easy to understand tip: a tracking tip.”
The company announced it was disappointed with the FCA’s decision today, stressing that regulators have not yet requested any specific changes in the ATT framework.
“While we are disappointed with today’s decision, the French Competition Authority (FCA) does not require any specific ATT changes,” the iPhone Maker quoted in an agency report.
Apple said the tracking tips were consistent for “all developers” including the company, adding that they received strong support from consumers, privacy advocates and data protection authorities around the world.
Authoritative review
Apple has been dealing with regulators around the world. according to Bloomberg In a March 14, 2025 report, British officials held private discussions with their American counterparts in an attempt to address Apple’s concerns about trying to establish a backdoor for Americans to encrypt data.
According to the Agency Report, Tulsi Gabbard, director of national intelligence, said: “It is a clear and serious violation of American privacy and civil liberties.”
On NASDAQ Composite, Apple’s stock fell 0.89% early on Monday at Wall Street Opening Hours (EDT), while the previous U.S. market closes at $217.90.
