Coachella has been branded a safe haven for a “rich” safe haven in amid soaring prices, influential takeovers and a wealth of accommodation.
An unrealized sense of luxury has swept the reputation of the festival, with well-known content creators (such as Alix Earle) posting travel video blogs with friends on private flights.
Charli d’Amelio also attended a popular event, posting a photo with a lace top that appears to be from Chloe for $1,690, while Kylie Jenner roamed the crowd with actor’s boyfriend Timothée Chalamet during Charli XCX performance.
Kendall Jenner hosted a tent at the festival to promote her 818 tequila brand. She took a photo at the festival in a butter dress, next to her celebrity friend Hailey Bieber.
The overwhelming presence of the well-known trendsetter makes the festival seem to have nothing to do with music, but rather a huge purchase as organizers are criticized for being different.
Demand for the event is so high this year that the general admission ticket starts at $649 for the first weekend, while the ticket price for the second weekend is $599.
Attendees must pay an additional $100 for the shuttle, while the VIP price starts at $1,399.
Prices include only entry, while attendees are forced to deal with astronomical prices for food, accommodation and travel.
Alix Earle, one of the most outstanding online influencers of Gen Z, records her time on Coachella
Charli d’Amelio also attended the event and took the top of the lace as the picture, which was supposedly costing more than $1,000
Kendall Jenner held an event in Coachella to promote her tequila brand. She wore a buttery yellow dress and invited influencers to taste 818 alcohol
The festival has caused anger on social media, and some even claimed the event was completely ruined.
“Influential culture really ruins events like Coachella, like art and music taking up seats. I hope this won’t happen in the theme park industry where your photos there are more important than…* there.
Coachella is now just the background of influencers. Another tweet read.
Even comedian and musician Reggie Watts said Coachella’s “soul is getting increasingly absent.”
“There is no real love on holidays. not give a damn about. Disrespectful. He added in a social media post.
The size and expense of Coachella prevented some unaffordable people from attending, and those who could buy tickets took on additional costs every step.
Kylie Jenner also participated in music events and promoted the new sprinter on her Instagram
Coachella has long been regarded as one of the most iconic music festivals, but astronomical prices this year have led to a strong rebound
Festive tickets start at $649 and do not include parking, accommodation or food
Influentials slammed online for their huge spending at Coachella, including extravagant tent fixtures and $1,000 meals
Luxury camping
Those who choose to camp in their cars must pay an additional $160 for the parking lot site.
But the influential person who was lucky enough to camp on site took their residence to the next level, with a Coachella attendee sharing his “elevated” setting featuring “classic old-fashioned campgrounds.”
Jerry Maestas (@jerry__anthony) shared a video about Tiktok’s camp building, starting with a large white canopy.
He even brought a folding table with a tablecloth, a tablecloth, a carpet from the home and a huge explosion mattress.
Jerry added that while he wanted a “old-style cooler,” he couldn’t find it in time, but still brought standard coolers and seats for multiple director chairs.
He even brought some Nick tips to decorate his canopy to create the “Coachella Coachella Cowboy Vintage” aesthetic.
The video has amassed over 1.5 million likes, and many commentators are not shy about their idea of luxury camping sites.
One comment wrote: “Coachella is the Olympic Games for influencers.”
Another pointed out, “The idea of bringing props to a holiday camping is crazy.
tiktok does bring people out of people secretly. You are a holiday companion to enjoy yourself, sleeping like you do during the holidays, rather than a five-start corporate camping resort.
Jerry responded to the comment, firing backwards: “I’m really happy and fell asleep like everyone else around me. It’s a very ordinary Coachella setup. Just say you’ve never been to Coachella before.
Another Tiktoker, Ian Smith, stitches Jerry’s video writing: “It’s cool to have a rich man ruined everything.”
Ian claims Jerry is a middle-class “role play” and adorns his luxurious camp with the aesthetic of “classic, coachella de jeans”.
Jerry Maestas lashes online after Coachella posted a luxurious campground
Jerry said he offered his tent a “classic Coachella denim retro” aesthetic, prompting some Tiktok users to claim that the rich are “cool to ruin everything”
Fly to avoid traffic
Price fraud doesn’t stop when attendees arrive at the festival, as some attendees decide to pay hundreds of dollars to avoid attending events.
Wealthy attendees spent an additional $200 to $800 on overhead travel options, including flying on semi-private airlines to skip deadlocks and road delays.
The airline JSX has launched premium flight options to Coachella, which includes a ticket from Burbank, California to the Jacqueline Cochrane Regional Airport.
The flight is less than an hour and can allow festival visitors to seven miles from the ground if they are willing to pay a one-way ticket of $500.
The high price can be fascinating because for some attendees, the long queues entering the festival feel endless.
A festival Goer shared on X that they showed up at 2 a.m. to queue up, and after 12 hours, they still failed the security check.
They added that there was no portal to see and had to “pee on the side of the road”.
Another attendee asked for a refund that the car campers deserved in the official Coachella Reddit thread.
“We have been waiting for nine hours to enter the festival. No bathroom, no food. They wrote that they might not be back.
Many commenters shared similar experiences, blowing up Coachella in a long wait time, and claiming that the experience was “chaos.”
Some Coachella participants shared online that they waited for hours to enter the festival but were unable to enter the bathroom
Spend $1,000 on a plate of food
During the event, Wealth Haven continued as food prices can reach up to $350 per plate. The popular upscale sushi chain Nobu hosts a pop-up restaurant at the festival venue and offers an Omasake-style menu.
Diners fork $350 per person and get multiple sushi courses pre-selected by the chef.
Adelaine Morin, an influential person, revealed that after dining in the restaurant, she and her friends had a total bill of up to $1,000.
In addition to two $350 plates, they bought Red Bull, sake and left a 22% remuneration.
They only have 50 minutes to slot to finish the meal, and if they show up late, they will give them a takeaway lunch box.
Adelaine Morin
An influential person has been criticized for her choice of “Tone Deaf” in Coachella after she revealed she and a friend had a $1,000 lunch at the festival
Morin shared her experience in several Tiktoks, which sparked a series of hate comments criticizing influencers’ binge eaters.
One comment wrote: “I feel like I’m playing in the Hunger Games or something.”
Another slammed: “There are influential people these days that cannot stand it.”
“Consumerism ultimate boss,” the third added.
The price of tickets, food and accommodation forced attendees to order thousands of dollars to attend only the three-day music festival.
Influencers also penetrated the festival after receiving invitations from brands like White Fox, 818 and Rhode Cosmetics.
