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Godrej unlocks new smart security in Hyderabad

Hyderabad, 23road April 2025 – Godrej Enterprises Group’s Security Solutions business has enhanced its leadership in Telangana’s growing security solutions market by launching its latest premium premium, technology-enabled home lockers. With its strong presence in the consumer and institutional sectors, the company aims to expand its footprint in Hyderabad and Telangana, leveraging the rising demand for advanced home security solutions in the region.

Mr. Pushkar Gokhale, Head of Security Solutions Business at Godrej Enterprises Groupexplain, “Security today is no longer just protection, but empowering consumers through smart solutions that effortlessly incorporate their evolving lifestyle. With rapid urbanization, rapid affluence, growth in affluence, and emphasis on security and aesthetics, markets like Hyderabad are at the forefront of Inn Wave. Our latest portfolio of smart home lockers is beyond traditional custody services and is designed to meet the nuances of urban and semi-city consumers, from biometric access and careful storage to intuitive alert systems, all in designs that are always our reenage and reene recone recone recone recone, and beack is our scope. Making smart security solutions more accessible, relevant and impactful in every part of society.”

In addition to product launches, Hyderabad’s safety solutions market has also witnessed increased urbanization, increased disposable income and increased awareness of home security. As Hyderabad becomes a key economic hub, homeowners and businesses are actively investing in smart security solutions that seamlessly blend aesthetics with cutting-edge technologies. The state has seen a surge in demand for home lockers, with consumers prioritizing features such as biometric access, hidden and hidden storage, and smart alert systems. Telangana’s home locker segment is expected to grow 18% over the next three years, with Hyderabad leading the expansion.

Godrej Enterprises Group strategically strengthens its expansion strategy in Hyderabad and throughout Telangana by expanding its distribution network, building key retail partnerships and enhancing digital engagement. Over the next 3 years, the company’s AP and Telangana saw strong growth of about 20%, and Hyderabad contributed 52% of its expansion. Godrej is currently leading the nationwide market share of nearly 75% aimed at ensuring the national and AP&Telangana markets market share of nearly 80%
Godrej introduces Defender Aurum Pro Royal E Class E Safe, a BIS certified high-security security design specifically for the jewelry business to ensure safe and high capacity valuable inventory storage. Complementary products such as the Accugold IEDX range provide non-destructive gold testing for the jewelry retail industry, with its gold lending business as the iconic center and bank. Godrej MX portable interior room modular panels provide maximum security and ease of setup and flexibility, especially for areas with incredible RCC reinforcement of stronger rooms with difficult and incredible RCCs on approval or logistics issues.
Additionally, Home’s new lineup includes NX Pro Slide, NX Pro Luxe, Rhino Regal and NX Seal, featuring advanced security technologies such as dual-mode access (digital and biometrics), smart Ibuzz alert system, hidden storage compartments and sleek Interiors, and sleek interactions designed to complement the modern home.

Godrej is also accelerating the expansion of Hyderabad beyond Hyderabad to the second floor city of Telangana, known for its jewellery craftsmanship. The company is enhancing its retail network and digital operations to ensure wider accessibility of its security solutions.

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