Both sides should make detailed recommendations on Monday.
Julia Tarver Wood, a Justice Department attorney, said the Justice Department will seek Google to sell its advertising exchanges and publisher advertising server business, a process expected to take several years.
Google attorney Karen Dunn said the company supports behavioral remedies — such as providing real-time bids to competitors — but prosecutors cannot legally pursue forced Google to sell some of its business.
Such moves can also harm Internet users and meet buyers who are lacking in interest, she said. Publisher Ad Server is a platform used by websites to store and manage their digital ad lists. With advertising communication, the technology enables news publishers and other online content providers to make money by selling ads. Brinkema ruled in April that Google illegally used publishers to use their advertising exchanges to use their advertising servers and established anti-competitive policies that were “not in the best interests of its publisher customers.” She said the behavior hurts competition, hurts publishers and ultimately hurts Internet users.
Reuters reported in September that Google had explored selling its ads to appease European antitrust regulators.
