iPad release: Steve Jobs’ Masterstroke! Former Apple CEO faces financial crash in 2008 with Grit; it’s the way to make a lot of bets in the bust help Apple launch iPad

In 2008, when the world was in deep recession, businesses around the world were preparing for the worst, Apple co-founder Steve Jobs took action to surprise many in Silicon Valley. When others let go of their employees, Jobs took a different route.

Steve Jobs turns crisis into competitive advantage

In a 2008 Fortune interview, Apple’s co-founder shared his message to the team as fear dominated the headlines: “We’re just going to invest in a decline,” the report quoted.

“We won’t lay off employees, we’re going to do everything we can to put them into Apple, and the last thing we have to do is put them down.” According to the report, the company actually raised its R&D budget in the midst of the crisis. He explained that Apple is doing this, “so that we will be ahead of our competitors at the end of the recession.”

“That’s exactly what we do. It works. That’s what we’re going to do this time,” he shared.

According to Fortune, two years after the financial crisis, Apple launched its iPad in 2010. This risk is only one company that can determine its vision and the risks that individuals can do, and it pays off.
This is not the first time Apple has experienced thriving in adversity. When the Internet bubble popped up in the early 2000s, Apple continued to build as the magnitude of tech stocks and layoffs piled up. By 2003, it released iTunes, and shortly after that, according to reports, iPhone and App Store appeared. According to Fortune, it took more than 15 years for the Nasdaq-100 to recover its peak in the Internet era.
Fortune reported that Harvard Business Review showed that after the economic slowdown, only 9% of companies thrived, and only in the case of Apple, companies that make smart investments when chips declined have a greater chance of becoming their market leaders.

Apple’s new storm

But Apple faces new challenges today. The report said U.S. trade tensions with China jeopardize their global supply chains, and tariffs could increase the cost of products such as iPhones and iPads, and some analysts predict that if the tariffs are held, the next iPhone could be priced above $2,000.

According to Fortune, in China, about 90% of iPhones, 75%-80% of iPads and more than half of Macs are produced. As U.S. President Trump imposed a 145% tariff on China, which would affect Apple’s manufacturing industry, the company could be tested again, just like in 2008.

Fortune reported that a research director for Jeff Fieldhack claimed that tariffs by U.S. President Donald Trump remained a negotiation strategy and that if the trade war was extended for several months, Apple might not have been able to achieve it with Jobs’ weather-style philosophy.

FAQ

What did Steve Jobs do during the 2008 recession?
He told his team that they would invest in this area without laying off employees, just more innovation.

Will Apple threaten today in 2025?
United States-China trade war. The proposed tariffs on Chinese-made goods could seriously affect Apple’s supply chain and product pricing.