Indian three-color blue jersey and face. Family and neighbors in a narrow living room, glued to the grainy TV screen, each ball is in the heart of the mouth. Pedestrians crowded on trails outside stalls and shops, watching the game. Cricket is a religion in this country. But what if it wasn’t just a sport, not just emotions, not a fever in which the whole country was in trouble? What if cricket is a script of life? This is Naveen Tewari, founder and CEO of Inmobi, India’s first unicorn startup.
Tewari grew up in Kanpur, living and breathing cricket. All-round players on his school team. Watch every game attentively. It was cricket that helped him make a huge leap in the entrepreneurial world. Watching India’s game in the 90s, he noticed a pattern. “It’s all about prudent strokes, safe bets and unwilling to take risks. It reflects that India still finds its position on the world stage after liberalization. However, as a young fan, I wonder what if the real victory comes out of aggression?
This question blinded him the whole journey. Years later, he found himself in a great position in cricket. “When Inmobi faced a moment of destruction in 2016, I had two options – put down the anchor, maintain or continue the offense.” He chose “attack in the middle”, made positive bets, and restructured their advertising platform. result? He turned the game around, redefined the mobile ads and glanced at it.
“It’s like Rishab Pants or the Sky, even a mid-range batsman might go all out. It seems like his blind shooting for the boundary is actually a calculated move, hitting it out of the park and increasing the running speed.
