Women in the Phek Village self-help group obtain agricultural products from local farmers and produce value-added products. |Picture source: Special arrangement
The network of women’s groups in Phek district of Nagarland is doing many things that transporters are difficult to do – providing value-added agricultural products to the market.
When 26 women from International Women’s Day launched 26 women on International Women’s Day on March 8, winning half of women, marketing was a challenge when another group of women in the same village formed a marketing team called Rashe Society to find retailers and wholesale avenues.
They start with Phek, the nearby regional headquarters. In less than two months, such marketing teams have been combined in Nagaland with Dimapur, a commercial hub on the Assam border, about 190 km away, and the state’s capital, Kohima, is about 120 km.
Value-added products are made from surplus vegetables and fruits produced locally.
Although the country depends largely on the transport road, poor road conditions make travel time consuming. Therefore, when you arrive at your destination, the perishable will have a short shelf life.
Pritpal Kaur, principal of the district police department, said: “The high transportation costs are mainly organic in the remote areas of Nagaland.
The head of the district police officer Pritpal Kaur (right) worked with members of the self-service organization to create the Phek flavor. |Picture source: Special arrangement
She mobilized a self-help group (SHG) of women to make pickles, candies and other value-added products from excess vegetables and fruits grown locally. “The women here are excellent at any craft including food processing. They need a business model to produce and sell their products on a large scale,” she said.
In addition to integrating agriculture, processing and marketing in specific areas, the model also requires creating a range of equally capable women on the supply line to collectively sell their products in large markets.
Phek flavors will be able to scale up when some food processors arrive in June, SP Kaur said. |Picture source: Special arrangement
“When the regional police chief in the faraway state (Punjab) becomes the driving force, it is our responsibility to overcome the challenges and make Phek’s taste a household name in Nagarland and beyond,” Huvekholu Keyho, a key member of SHG, is a key member under the brand. Hindu.
Among other members of a specific SHG are Vepalu Khesoh. Chitsolu and Dzuthovolu are in charge of the Rashe Society. The primary responsibility of these groups is to make domestic violence victims financially independent.
“Phek’s taste should be able to expand and cater to a large number of consumers before some food processors,” Dr. Kaur said.
publishing – May 11, 2025 at 09:52 pm ist
