The partnership has signed four teams – Gujarat Titans, Mumbai Indians, KKR and Rajasthan Royals. Infinity Toy Tronics director Saurabh Jagdish Gajbi said the deal was structured under a royalty partnership and featured 10 players per team.
He said the miniature statues will be available on online platforms, fast business, toy stores, off-stadiums and on fan parks.
This makes cricket-themed collections and these microcoses made and sold through organized departments, a rare example.
The company said the global microscope industry, including microscope statues and tabletop games, is worth $8.59 billion in 2025.
The structure of the IPL Fan Park is to include live game screenings, entertainment venues, food courts and virtual batting areas to attract consumers to interact with sponsor brands. Development projects develop in the context of a surge in interest among IPL advertisers. According to Tam Sports, the first 22 games of the season and 84 new brands have 24 new advertising categories. The report estimates the overall viewership of the T20 league among 500 million viewers.
According to a December 2024 report by valuation and strategy consultancy Brand Finance, the cumulative brand value of IPL franchises increased 13% year-over-year to US$12 billion in last year, compared to a $2 billion valuation in 2009. The report said Chennai Super Kings, Mumbai Indians, Kolkata Knight Riders and Royal Challengers Bangalore crossed US $100 million in brand value for the first time.
