Kudumbashree promotes online presence – Hindu

Kudumbashree adds its digital business with over 1,000 products produced by its online entrepreneurs.

Kudumbashree products, including food, curry powder, Ayurvedic products, clothing and crafts, can be used in digital business networks through digital platforms such as Meesho, Amazon, Flipkart and Open Network.

The move aims to improve sales by ensuring that Kudumbashree products quickly attract customers as market trends change. To this end, selected entrepreneurs in GST registration, company registration, preparation of product descriptions, product photography, and sales were trained through social media such as Facebook and Instagram.

Kudumbashree has partnered with Nabard and has also provided them with six months of support to bring their products to the online platform and ensure effective sales.

Last year, it made good mistakes through online platforms.

The work of manufacturing Kudumbashree products and services with its Pocket Mart – Kudumbashree store mobile app is the final stage.

Exquisite plans have been developed to ensure sustainable sales for entrepreneurs this fiscal year. The implementation will link Kudumbashree products with the distribution network, and the implementation of the establishment of warehouses in the areas where the product is purchased and the authority to authorize entrepreneurs.

In addition to AI-based marketing, training will continue to be used by entrepreneurs to promote their products and find markets for them.