Leave a business card for the old clothes to be disposed of as ofgot old clothes, which is a business card for the disposal of it
Business card of business cardthis“Are there old clothes?” campaign in Bangalore. |Picture source: Special arrangement
As part of its ongoing #Invaluables initiative, the BBC Media Action teamed up with Saamuhika Shakti Collective to release a unique business card that calls for the responsibility of discarding old clothes.
The card is made using discarded clothing collected from the Dry Waste Collection Center (DWCC) and is made from the Waste Pickup Home of the Skill Development Center run by the Sambaf Foundation. They have a WhatsApp number that people who want to take off their old clothes can get in touch.
The plan isThe new BBC Media Action release of “Have Old Clothes?” aims to urge Bangalore to be responsible for campaigns.
The number +91 9741730854, managed by Hasiru Dala (also a Saamuhika Shakti partner), will connect the user to the chatbot. The robot will guide users to the nearest DWCC where they can drop second-hand clothing and linens. Hasiru Dala will arrange a large number of door-side pickups over 50 kilograms.
The role of waste picker
According to a report by Enviu, India generates 7.2 million tons of textile waste each year, of which 3.94 million tons are post-consumer textile waste discarded by households. This poses serious environmental challenges, leading to air, water and soil pollution and causing climate change through carbon emissions.
Currently, textiles constitute the third ultimate waste in landfills. The initiative aims to highlight the important role of waste pickers in addressing the installation of textile waste.
“With this phase of #invaluables, we want to move from consciousness to action and re-form it into professionals. It is urgent to recognize these professionals who are the backbone of our waste value chain and circular economy. The card represents the transformation we see and value waste selectors.
Dispersed cloth recycling system
Hasiru Dala’s study estimates that approximately 60% of the waste textiles received at DWCCS in Bangalore DWCC have recycling potential if collected and uncontaminated. Estimates also indicate that approximately 22,500 people are involved in waste picking, which greatly contributed to the city’s waste management system.
The Circular Clothing Innovation Factory – Saamuhika Shakti Partner – operates a decentralized system simultaneously with Hasiru Dala, collecting post-consumer textile waste collected daily through 16 wards of DWCCS and moving from there to textile structures from the DWCC and the polymerization center before recycling.
Actor Danish Sait and organizational representatives from Saamuhika Shakti and BBC Media Action attended the launch.
While talking about his campaign, Sait hopes the campaign will inspire people to responsibly dispose of old clothing and support waste pickers to prevent waste from ending in landfills.
publishing – April 17, 2025 at 02:43 am
