Meta nodded to say it was based on “personal data”, considers Facebook’s subscription model in the UK
Meta agrees to stop targeting campaigners based on its personal data, intending to provide a subscription model for Facebook users in the UK. The tech giant explained that Facebook and Instagram “have free for UK users due to personalized ads,” according to a report from PA Media.
It was in Meta’s agreement to stop ads against human rights activist Tanya O’Carroll, who had filed a lawsuit against Facebook. The Information Commissioner’s Office (ICO) noted on Saturday that Meta was “processing Ms. O’Carroll’s personal data for direct marketing purposes.”
The ICO further explained that the analysis for these purposes means that Ms. O’Carroll has “an absolute right to object to such processing” under the UK General Data Protection Regulation (GDPR).
Also Read: META plans to invest up to $65 billion in CAPEX in 2025; Stocks earn 1.6% at early market meetings
This is what the ICO said
As reported PA Media“Organizations must respect the choices people have about how data is used,” the ICO said, adding that it will “continue to interact with the meta on this issue.”
Ms O’Carroll wrote on LinkedIn: “In resolving my case, Meta has agreed to stop processing my personal data for direct marketing purposes. Non-legal, this means I will no longer be surveillance displayed on Facebook.
“I believe this is a victory not only for me, but for every British and EU citizen, as it paves the way for the right to oppose surveillance on the web. I commend the ICO for appreciating the reasonable and principled legal application of the law in my case, in my case, and making them public measures in my case and confirm that they will back up other efforts against others to target other objects.
Also Read: Meta AI To get standalone apps, launch a premium subscription plan similar to Chatgpt: Reports
Meta said, “I’m glad to draw a line under this long-running case.”
A spokesperson said: “We fundamentally disagree with Ms. O’Carroll’s claims that no business can authorize the provision of its services for free. “We take our UK GDPR obligations seriously and provide users with powerful settings and tools to control their data and advertising preferences. Facebook and Instagram spend a lot of money on construction and maintenance, and these services are free for UK consumers due to personalized advertising. Like many internet services, we are exploring the options to provide subscriptions for people based in the UK and will share more information when appropriate. ”
Meta already offers an ad-free subscription option for EU users.
“People have the right to object to the personal information they use for direct marketing, and we have made it clear that targeted online advertising should be considered direct marketing. “Organizations must respect people’s choice of choices for use of data. This means giving users a clear choice to use their data in this way.
To resolve my case, Meta has agreed to stop processing my personal data for direct marketing purposes. I believe this is a victory not only for me, but for every British and EU citizen.
“If people believe that organizations are not complying with their request to stop processing data, they can file a complaint with us. We will continue to interact with Meta on this issue.”
(Input with PA media)
