The newly introduced category has a collection of carefully planned beauty effects, functional projects. New merchandise production lines are available online as well as TIRA’s offline retail locations.
Mukesh Ambani’s daughter, Isha Ambani, is a successful businesswoman who leads the retail division of Reliance Industries. She has launched several brands, including Tira, a beauty retail platform for Reliance Retail. The luxury beauty platform now officially expands the horizon of lifestyle necessities. It marks the brand’s first step beyond cosmetics and skin care products. The move shows that Tira intends to embed more deeply into consumers’ daily lives through carefully crafted design-driven lifestyle products. New merchandise production lines are available online as well as TIRA’s offline retail locations.
The newly introduced category features a collection of carefully planned beauty patch essentials, functional projects complementing the routines of modern style-conscious individuals. Tira’s first lifestyle collection focused on the necessary conditions for hydration. The leading range comes in two sizes of stylish glasses: 1.2L and 600ml. These glasses combine smooth minimalism with high functionality: they are insulated, easy to carry and come with customizable sticker sheets for a little personalization.
Additionally, Tira has launched a stylish 1-liter 1-liter sipper bottle designed for everyday use, from office to gym to outdoor escape. Lightweight and spill-proof, the Sipper bottle is expected to be convenient without eclectic style. Future launches will include categories such as travel accessories, health tools, clothing and self-expression products, strengthening the brand’s mission to integrate beauty with daily rituals.
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