It’s that time of year – school outs, temperatures soaring, kids stick it to the screen like mango pulp! But this summer, the forty-year-old name of the Indian entertainment industry, Ultra Media and Entertainment Group, brought a cool cultural twist to their craze to watch habits with “Ultra Stories” (a brand new animated series), adding another feather to its hat, providing a fresh modern touch to classic Indian folk tales and fabulous modern stories. Ultra Media and Entertainment Group specializes in producing, acquiring, distributing and synthesizing content, and through more than 150 YouTube channels and 3 bouquets from Ultra Media and Entertainment Group and 3 regional OTT platforms, the addition of Ultra Stories will further enhance holding of digital domain regional content.
“Ultra Stories” available on YouTube and Ultra Play is more than just entertainment, it is a digital time machine with 3 categories of stories, namely Lok Kathayein, Pauranik Kathayein and Chamatkari Kathayeen, which have been passed on to generations. With new episodes released 2 times a week, Ultra Stories has become the destination for parents seeking meaningful screen-friendly content. Ultra Stories is an initiative designed to restore Indian roots and preserve rich traditions of oral storytelling. By curating family-friendly and engaging narratives, it aims to preserve India’s cultural heritage while creating global appeal.
Mr. Sushilkumar Agrawal, CEO of Ultra Media and Entertainment Group, shared: “We want to bring the magic of Indian storytelling into the digital age. Our team delves into books, folk stories and ancient scriptures to pick the most exciting, value-driven stories that today’s children will not fall in love with their history lessons and we will no longer be able to be excited about our own history.
The storytelling journey begins with a story by Pauranik Kathayein called Bhakt Aur Shri Ram Ki Rasoi, taking one of India’s most popular epics as the stage. Stories such as Ganga Maa Ki utpati, Ganapati Aur Budhiya Amma, Jab Hanuman Ji Ne Toda Ghamand will follow. After a close story of Lok Kathayein like Chaturaai, Gandhari Ka Shrap will be launched, and in Chamatkarik Kathayein there are some stories like Ajgar, Jaadui Dhol, Panchhi Bola Chaar Peher, Darakht Rani and more.
Mr Rajat Agrawal, COO of Ultra Media and Entertainment Group, said: “We also leverage AI tools in the creative process – from enhancing the workflow of animation to ensuring culturally accurate dubbing and script adaptability. This is how we blend the ancient storytelling tradition with state-of-the-art technology to make the higher storytelling tradition more accessible to make Interient sority more accessible, spontaneous, and for younger tweaks and inclusions, and integrated into New York.”
Ms. Brinda Agrawal, Chief Marketing Officer, added: “We know that kids today slide faster than blinking, so every episode we make is visually amazing, lively and super engaging. They watch on phones, tablets, smart TVs, whether on phones, flat-screen TVs or smart TVs, time-consuming stories will make them obsessed with them while making parents feel like they have won the “fight of educational content.”
Bigger, better, more languages! Starting with Hindi and Marathi, Ultra Stories will soon expand to Tamil, Telugu, Bengali, Kannada, Gujarati, Malayalam, Punjabi and other regions, as great stories should all be heard in every language.
Ms. Brinda Agrawal added that it is not just a comic “this is not just an animated story, it involves surviving the world of digital roots.” “Think of it as a bridge between grandma’s bedtime story and today’s generation of touch screens!”
So, parents, this summer, trade unconsciously rolls with eternal storytelling. Ultra Stories is here to make screen time smarter, more fun, and full of Desi Magic!
