Radico Khaitan Ltd., a manufacturer of Rampur Single Malt, will focus on ongoing financial luxury brands, even as its fiscal sales ended behind premium and mass-market brands in March.
Managing Director Abhishek Khaitan told the company is expected to launch two new luxury products, namely the brown and white spirits segments, targeting the Indian and international markets. Mint. These will be the luxury liqueurs launched in March, Ankashi.
“We will enter the super premium whiskey space in the first half of these high-growth categories, which will continue our premium journey,” he said. “Our craft luxury gin Jaisalmer now has 50% market share in its category, and the Rampur Single Malt is similarly done well.”
The company also made Magic Time Vodka and 8pm whiskey sold 31.36 million boxes of Indian-made Foreign Liquor (IMFL) this year, 9.2% higher than the FY28.7 million cases.
Strong growth in luxury income
The revenue generated by the company ₹$34 billion from its luxury spirit portfolio ₹4,000 per bottle ₹500,000 for some single malt variants.
Khaitan said the still aims to achieve top-notch growth of over 30%, ₹5 billion revenues in this segment in fiscal 26.
“Luxury is a part that many Indian companies are eager to be,” he said. “In 2016, we first launched the single malt range and about 7-8 years later, we are seeing what we are now paying off.”
Radico Khaitan's merger revenue station ₹17,098.5 million in FY25, up 10.4% from FY24 ₹1548.39 million. Its net profit increased by 31.86% year-on-year ₹3.4561 million.
In the ongoing quarter, Radico Khaitan also launched the 8pm brand Premium Black, a cereal-mixed Indian whiskey, part of the company’s broader strategy to strengthen its portfolio for consumers seeking premium products. Next, the company will launch two luxury brands — projects that have been under development for the past two years, the company said.
“We have surpassed the industry over the past five years and have surpassed the industry. We believe the trend will continue and in fiscal 26 we will allow our 'prestige and above segments to grow by 15% or more,” Khaitan said. “The quantity within the regular range has recovered, which will also increase by 12-14% as cost pressures such as cereals are relaxing. Our luxury business will make the expenses at 30%.
According to the company's filing, brands with high prices and higher reputations accounted for 13 million cases (a 15.5% increase), accounting for nearly 70% of the value of alcohol sales. In the January-March quarter, Radico Khaitan had a quarterly quarter of 9.15 million, an increase of nearly 28% from the same period last year.
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Credit Ratings Ltd., part of Moody's Investor Services Credit Ratings Ltd., said Alco-Bev's FY25 revenues rose by 8-10% in FY25, a growing boost due to ongoing demand and preference for premium products. It said that despite the upward pressure on the rise in grain prices, operating margins remained stable at 12-13% at 12-13%.
