Campa, the iconic beverage brand now owned by Reliance, has announced actor Ram Charan as the new brand ambassador.
The announcement is a brand new marketing campaign called “Campa Wali Zidd” that debuted in the IPL season. The event will be broadcast on TV, connected devices and mobile platforms, and will broadcast millions of cricket fans across the country.
Campa is part of Reliance Consumer Products Ltd, the FMCG division of Reliance Group, which is actively reviving old brands with modern twists.
Professionally speaking, Ram Charan has attracted a welcome in his first glimpse of his upcoming film Peddi. The trailer shows off his signature exaggeration and even hints at his cricket skills, perfectly blending with the hype of the IPL season.
