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Jetsynthesys raises money from global gaming giant Krafton

Jetsynthesys, a digital entertainment company backed by Adar Poonawalla and Sachin Tendulkar, led by Rajan Navani, has received undisclosed funds from global gaming giant Krafton.

The funding round also saw participation from NAFA private equity, as well as existing investors such as Pratithi Investments, Serum Institute and Jetline Group.

This marks a major shift for the company as it transitions from working with traditional Indian home offices to raising funds from strategic and institutional investors. Jetsynthesys specializes in using the creator ecosystem for video games, esports and various forms of entertainment.
The investment is in line with Jetsynthesys’ ambitious 20x revenue growth plan over the next six years as it prepares to expand and deepen its footprint in India in high potential international markets. The company also aims to increase its profit margin from 15% to 30%.

“This funding round is part of our broader strategy to expand both in India and globally, focusing on the media and entertainment sector’s growth over the next two decades. We’ve raised funds from existing investors, as well as strategic and financial partners. We have worked with partners like Warner, Digital Arts, and Krafton and are open to collaborating with larger players to unlock new growth opportunities,” said Navani, CEO and founder of JetSynthesys, without providing financial details of the transaction.


He added that the company is willing to work with a larger pool of strategic and institutional financial capital as it moves into the next phase. Crafton recently acquired a controlling stake in Nautilus Mobile, known for its popular Real Cricket Fransise, a game development studio in Pune. The Rs 11.8 billion deal marks Crafton’s first control deal in India, strengthening its commitment to invest in high-quality game development and accelerate growth in the Indian gaming ecosystem.

Krafton CEO Sean Hyunil Sohn expressed excitement about deepening the partnership with Jetsynthesys and being part of the next phase of his journey. “This investment is in line with our long-term belief in India’s potential as a global innovation hub in gaming and digital entertainment. Jetsynthesys has always demonstrated a forward-looking approach to building meaningful digital IP and platforms that resonate across the entire geographic location,” he said.

Navani said the company plans to consolidate its leadership in India through targeted acquisitions and organic growth, while replicating its successful Indian script in key international regions, especially Japan, the United States, the United Kingdom, the United Kingdom, Menna and Southeast Asia.

“The capital will be used for global expansion, leveraging our presence in countries like Japan, the United States and the United Kingdom. We will deepen our gaming in India while storing global expertise. We will focus on the sport, gaming and creator economic ecosystems, with a particular emphasis on the use of global partners like Crafton to drive growth and unlock value,” he said.

Navani believes that India has great potential in areas such as esports, video games and media. He added that although the country currently has relatively small global operations in these regions, the market is expanding rapidly.

He reiterated that based on business needs and market timing

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