“It needs to be picked up and maintained substantially,” said a leading distributor. “Samantha was impressed by Tantrik’s role, but while the concept is promising, a bad execution hurts its chances.”
This marks Samantha’s return to the big screen after her famous web series in Family Man 2 and Castle: Honey and Bunny. However, Telugu audiences did not make a lot of results for her dramatic comeback.
The distributor added: “The film has some fun moments and explores women’s quirky obsession with daily soaps, but lacks the depth to get the audience involved.”
Meanwhile, actor Nani wrote on X: “Hope Samantha Ruth Prabhu has been a huge success with Subham. Love the trailer and the idea.” It is estimated that the project invested Rs 4 crore, and Samantha hopes such kindness (and a stronger word of mouth) will help turn things around at the box office.
