National Creative Director Prathap Suthan has about 20 years of experience in the advertising industry. Cheil Worldwidefamous for his shiny Indian ads. Suthan has worked with brands such as Reliance Industries and General Motors.
How do you view advertising?
I really like this sport. Very good, easy, and there is a plot waiting to be taken. For a moment, though, I spent a film based on paint that resembles a gentleman and dusty White House. But I think that’s just my excessive advertising idea. The world of Nawab is a great field. Many guarantees, easy nobility, old world charm and natural credibility. This product is certainly not fitting force. The cast and other details are synchronized with Nawab’s lifestyle. Including beard and his mean moment. His weird world offers a brand new world. Beauty lies in his fantasy. An open color palette that creates many quirky stories. What a jealous opportunity!
The good thing is, it didn’t publicly tell me it was a new brand. It plans to make it look as if it already exists. I think this is a great trick. I also like the fact that blue brings me to Pan Parag – blue is the color of the default category. Although it is far from the farce world of Pan Parag, humor is there, but contemporary.
Is Manoj Bajpai suitable for the bill as brand recognition?
I doubt if others can better make it stand out. I think he did a great job in the role. He is also right that he did not bring any conflicts in the upper level luggage. Most of his film avatars are earthy, which effectively builds the Nawab. This quirky person may be a Paan consumer, which is very credible. Perfect fit. Any other rich people’s setup will have serious problems. In fact, this restrictive but Shauq-filled Nawab can push the brand to the SEC (social and economic class) ladder.
With increasing emphasis on healthy foods, what challenges are facing brands like Pan Vilas?
The market will be difficult to fight. Anything related to converting addictive brands requires diamond sharp efforts. People with addiction habits are very protective of their personal brand. Replacing anything consumed for a long time is a huge task. I’m not sure if any habit brands will face new health challenges. The “unhealthy side” is already known, and no brand can flash life will become healthier. I mean everyone knows guns kill. No weapon brand can save lives, right?
