Super Tail Eye Blue 7 Veterinary Acquisition to Expand Offline Pet Care Footprint

“Supertails is executing a ‘building and buyout’ strategy, which evaluates multiple assets including Blue 7 to support the expansion of its offline clinics while also building its own center,” said one person quoted above.
The value of the transaction cannot be determined immediately by a transaction that conducts due diligence.
The second person said: “The deal is currently underway for the due diligence process and may be closed in the coming months.
Blue 7 declined to comment, and Super Clerk did not respond immediately Mint Request for comment.
Blue 7, located in Mumbai, was founded by Vikram Dave and Ashlesha Dave and has two branches in Borivali West and Altamount Road. According to its official website, this 24/7 multi-specialty clinic specializes in complex surgeries and intensive care. Blue 7 minutes ₹The first person quoted above has a monthly income of 40 million.
Supertails may fund the deal from $15 million raised from last year’s Series B funding funding. The round is led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG consumer partners and Sauce VC.
The company plans to use funds to acquire new customers, technology investments, and expansion of healthcare services including Supertails Pharmacy. Supertails said it will also focus on getting into offline business strategies and establishing an omnichannel experience for consumers.
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Offline push
Last month, Supertails announced the opening of its first offline clinic in Bangalore and plans to utilize 10 million pets nationwide over the next two years, the company said.
“We have created a clinic that not only prioritizes high-quality care but also focuses on the emotional well-being of pets,” Supertails co-founder Vineet Khanna said in a statement in February.
The clinic is designed as a separate waiting area for cats, dogs and small animals, as well as an on-site pharmacy, OPD, radiology room, modification space and diagnostic laboratory.
Supertails also plans to introduce home care services in three other clinics in Bengaluru and expand its offline status.
Founded in 2021 by Varun Sadana, Aman Tekriwal and Khanna, Bangalore-based Superails offers pet essentials including food, snacks, accessories and more, while also providing access to telemedicine, online veterinary consultations through its website and app.
Over the past three years, the company claims to have served over 500,000 customers, launched three dedicated labels and delivered a rapid delivery wave in the same day, just outside of Bengaluru, Delhi, Mumbai and Hyderabad.
In fiscal 24, Super Tail’s revenue almost doubled ₹673 million, while the loss expanded to ₹411 million ₹According to a report Financial Express.
Supertails’ major competitors in the pet care market include Tail, Justdogs and Wagr’s efforts.
According to a report by Redseer in October 2024, India’s pet care industry is currently worth $3.5 billion and is expected to grow significantly in the coming years.
The report said that demand for premium products will continue to rise as more pet parents focus on pet well-being, adding that the market’s growth trajectory presents opportunities for established players and new entrants to take advantage of this dynamic sector.
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