Urban Company launches 15-minute “Insta Maids”: Price, City, Discounts; Netizens say, “Expect better”

Home Services Company Urban Company engages in rapid business with its latest product, Insta Maids, business. The service provides users with access to maids within 15 minutes, aiming to provide convenient family help services for those who need it.
Here is all you need to know about Urban Company Insta Maids service:
What is an Insta Maid?
Urban Company’s latest service, Insta Maids, aims to revolutionize the housing help market in India, which is largely unorganized at the moment. The service promises to get maids quickly through effective work.
Insta Maids services are reportedly included tableware cleaning, brooming, rubbing and cooking preparation.
Price details
City companies launch services at introductory prices ₹49 per hour.
“For our customers ₹49 per hour is a limited time quote. As the service scales, prices will be adjusted to ensure sustainable returns for our partners and viable economics for our business. “The startup said in an article on X.
Insta maids available in this city
Experimental products are currently available in certain areas of Mumbai.
“Currently, the service is in a pilot phase and we look forward to expanding it to other cities,” the company said.
Houses help make money ₹20,000 per month
Urban Company says its partners will receive revenue ₹Their service is 150-180 per hour. They will have other benefits such as free health insurance, on-the-job and accident insurance.
“The partner works 132 hours a month (22 days × 6 hours a day) to at least ensure income ₹20,000 per month,” said the city company.
Netizen reaction
Although some users welcome the move, many have debated the use of the term “maid” in the name of service.
“Expectedly from Urban Company. :/No one tells them the term “maid” is outdated, gendered and generally derogatory? Also, what is the visual effect on the ad,” said one user.
“Urban Company has been established in Mumbai. You may find that many illegal immigrants from Bangladesh and Nepal are highly likely to work in this industry.”
However, many users welcome the price point of the service.
“I mean the Bengal maid will never scare me anymore. 49*30 = 1470 is a good price. Haha,” said one person.
“Rs 49 is what you pay for in a limited time, just like Zomato and Uber on the original days. Meanwhile, after the inauguration rate, VC funds will compensate the maid at a higher tax rate, set at the speed of the market. This is basic economics,” another added.
Ventilated Urban Comapny newspaper ads show the original price of the service ₹There are 245 per hour, which is much higher than the introductory quotation.
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