The last-minute Ott release of Bhool Chuk Maaf faces objection from exhibitors: “It’s unheard of to open up and then exit the film. It’s never happened either.
Dinesh Vijan has always been the darling of exhibitors, just like his movies Chhaava, Munjya’s Stree 2 Wait for an extraordinary business in the cinema. But on the morning of May 8, he broke the hearts of film owners across the country. An announcement from the manufacturer Bhool Chuk Maaftheir next film starring Rajkummar Rao and Wamiqa Gabbi, will be released in theaters on May 9. That’s not all. The movie will now be released on May 16th directly on OTT platform Amazon Prime Video one week later. “In view of recent events and national security drills, we have decided to bring our home entertainers into Maddock Films and Amazon MGM Studios, in light of recent events and nationwide security drills, we have decided to bring our home entertainers into the statement. Bhool Chuk MaafDirect to your home on May 16th, and use Prime Video only worldwide. The National Spirit comes first as we eagerly look forward to celebrating this film with you in the theater. Jai Hind. ”
The last-minute Ott release of Bhool Chuk Maaf faces objection from exhibitors: “It’s unheard of to open up progress and then exit the release of the film. This will never happen.
As expected, the exhibitors did not make this decision. “We were shocked. We read the tweets about canceling the release of the movie from Mr. Taran Adarsh. The distributor only mailed us 1.5 hours later. Us.”
A trade source said: “The film has sold about 5,000 tickets in the national chain. It will open at Rs 3 crore and if the content is strong, it will charge about Rs 1.5 crore on the weekend. Bhool Chuk Maaf If the report is around it, it can be kept in good condition. ”
Vishek Chauhan, owner of Roopbani Cinema in Purnia, Bihar, said: “The booking started a few days ago with no traction. At Inox City Center Patna, there are only 2 tickets.
He added: “So, I don’t blame him. He could always claim there was a war-like situation and people were transferred. He could have released his movie on other dates. Maybe he could have released it on May 23. However, he chose to premiere the movie on Ott.”
Vishek further said: “The manufacturer must have realized the last movie of Rajkummar Rao Vicky Vidya ka woh wala video A business of about rupees was carried out. 350 million. Although its music is much better, it is not open. They must think that even the film will do business within the same scope, which means the dramatic share is about Rs. 170 million. Amazon may have to raise digital rights to Rs. 100-150 million released directly by OTT. Producers must think that people may not go out in the next few days, so it is ideal to settle for them to eat at home. Therefore, finance must make sense. Otherwise, what is unheard of is to open up progress and then exit the movie. This has never happened, and it was the same on the last day. ”
He said: “The root cause is that there is no need for this movie, so they decided to dress up this way.
Distributor and exhibitor Raj Bansal share the same view: “I strongly feel that since the movies don’t cause much buzz, they took the OTT route just to protect their interest. It’s bad for the industry, especially with multiple screens. What will they play now? You need multiple movies to maintain.”
He added: “I was very surprised by the announcement. It was very unfair. The drama business was struggling anyway. If they felt the time wasn’t right, they might have delayed the movie for a few days. And it’s not. Raid 2 Are you doing it? ”
Exhibitors confirmed that news about the Sindor operation or simulation exercise did not cause dents in the business. Raj Bansal revealed: “No drop. I’m asking Raid 2. In fact, when the situation is so serious, people will definitely go to the cinema to entertain. I think people avoid traveling outside the city. Otherwise, people in their own city will go out for dinner and partying. Life happens normally. ”
Vishek Chauhan replied: “There is a small drop unnees bees toh hot rehta hai. Yesterday, the collection was very good. Not that people will stop going to the cinema. Gisco Movie Dekhni Hoti hai, woh dekhte hai. During the riots in Mumbai, Tilanga (1993) Run successfully. Yes picture Chalti Hai, Ya Fir Bahane Chalte Hai! ”
An exhibitor from a small town in Rajasthan said: “I would like to invite Maddock and Amazon MGM Studios Honchos to my theater so that they can see the potential of Indian drama. The story of the towns throughout the country is great. Our center will make a significant contribution to the producer’s revenue. This is ignored.
Exhibitor and distributor Akshaye Rathi also said: “Each film producer, depending on the environment, tracking, potential in the theater and external circumstances, makes decisions in the best interests of the film. Although as an exhibitor, Bhool Chuk Maaf Released in the cinema, I have no doubt about Maddock’s commitment to the theatre business. Even their smaller movies Munjya A huge success in the theater. These are special circumstances and they made excellent decisions and it was good. I really hope to continue, all their movies come to the theater and do the amazing things they have been doing. ”
Raj Bansal warned: “More producers may also have the motivation to release movies directly on Ott. That’s what happened during the pandemic.”
Please read also: As an exhibitor in the rage of Bhool Chuk Maaf skipped OTT’s drama release: Betrayal or clever moves, what exactly happened?
More pages: Bhool Chuk Maaf box office collection
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