The 22-year-old left California for Bengaluru in 2012 – now owning a chain of 100 restaurants, generating $23 million in business
From music and public policy majors to entrepreneurs
While studying at William and Mary College, Mueller never envisioned starting a business. His academic focus is music and public policy. But after experiencing how much Mexican food Indian families enjoyed, he realized bringing Mexican-style cuisine to India. Mueller, who was 22 years old at the time, decided to follow this inspiration. He returned to India after earning his degree in 2011 and opened his first California burrito restaurant in Bangalore, a city known for its IT field and international exposure.
The road to success and a $250,000 investment
To fund the opening of his first restaurant, Mueller raised $250,000 from friends and family, which is more than his estimated initial $100,000 raised by the startup. The first location was a huge success, earning $500,000 in its first year, which allowed Mueller to open other stores in cities such as Chennai, Hyderabad and Delhi. By 2024, California Burritos have earned $23 million in revenue, cementing its position in the Indian fast food industry.
Overcome obstacles and personal challenges
Mueller faces major obstacles, especially in the early stages of his business. A major setback was the betrayal of the district manager he hired. Mueller’s trusted manager was found to have charged suppliers too much and tried to replicate the concept of California burritos. Despite this setback, Mueller remains determined and finds the power to continue building the brand.
“My mom is a marathon runner and my trait is my trait. You have to keep going until you reach the finish line. I never feel like exiting.”
The shift to self-sufficiency in purchasing components
Originally planned to stay in India for five years, Mueller’s views changed as the business grew. He began to focus on self-sufficiency and decided to add his ingredients. The company began sourcing chicken from five different suppliers and even planted 500 avocado trees. Although elephants trampled on trees and bad weather destroyed crops, the decision to invest in agriculture proved valuable. “I’ve been thinking for decades,” Mueller reflects.
