The popularity of IPL makes it one of India’s biggest events, with its brand value and revenue growing. The brand value of IPL exceeds Rs 1 lakh in 2024. Its revenue has reached Rs 1.2 crore.
The brand value of IPL spans Rs 10,000, earned Rs 1.2 billion, but was exempt from…
The brand value of IPL spans Rs 10,000, earned Rs 1.2 billion, but was exempt from…
Indian Premier League (IPL) 2025 has inspired everyone to get excited about every game. IPL 2025 is the 18th issue of the alliance. The league will last until May 25.
IPL’s brand value increases by 13%
The popularity of the league makes it one of the biggest events in India, with its brand value and revenue growing. According to some media reports, the brand value of IPL exceeds Rs 1 lakh in 2024. The collective income of the 10 teams participating in the competition was Rs 6.797 crore in 2024. The collective brand value of IPL has been reported to have increased by 13% to $12 billion (reported to Rs 1,027,949,976,000.00). From $2 billion in 2009 to $12 billion in 2024, IPL has received a huge valuation. In 2023 alone, IPL crossed the $10 billion mark and crossed it at a $10 billion price.
4 IPL team’s brand value enhancement
The huge gains from brand value and its increased profits come from signing a media rights deal of Rs 480,000 crore. The popularity of IPL helps to grow its overall financial wealth, which also makes individual cricket teams profitable. Their value soars. The four main teams – Kolkata Knight Riders (KKR), Mumbai Indians (MI), Chennai Super Kings (CSK) and Royal Challenger Bengaluru (RCB) have a brand value of over US$100 million (Rs 8,566,250,000.00).
In each season, IPL earns Rs 1.2 crore from the media rights agreement only. The government also exempts IPL from paying taxes. This became possible after the appeal against an Income Tax Appeal claimed that the T20 League promoted cricket. However, the Indian government made a lot of money from the competition, even if there was no tax levied. It earned Rs 90 crore from IPL 2025 Mega Auction in 2024. This income comes from reducing the amount of TDS, with a cricket salary of 10%. Cricketers received an IPL 2025 salary of Rs 3834 crore.
The government receives 20% of the salary from foreign cricketers. The team put Rs 25575 crore into them.
