Brzoska, a billionaire entrepreneur, named by reinventing the delivery of parcels, is now boldly trying to cut the government’s traditional tape festival at the request of Donald Tusk. The sport, once regarded as a political stunt before the Polish presidential election, is quickly becoming a serious reform effort – Brzoska, once a solution to the ineffectiveness of the real world, put his business instinct into practice.
“This Polish model is related to ideas outside the system, does not require special committees, and can be implemented quickly – and can also be very interesting for others,” Brzoska told Bloomberg News.
From parcel locker to policy
Brzoska plays out on his property by solving one of the biggest headaches of online shopping – waiting for delivery. His company, InPost SA, is now worth $7.5 billion, has built a network of self-service parcel lockers in Poland and much of Europe. Customers can pick up the goods and send the packages when they are right for them – no longer waiting for the courier at home.
His reputation as an innovator led Tusk in February to lead an effort to relax regulation, partly because of the recent appointment of Elon Musk to overhaul its own swollen bureaucracy. But unlike Musk’s ruthless cost-cutting and massive shooting, Burzosca has taken a more collaborative path.
Early on, he ruled out any reforms that would hurt workers.
A new deregulation
Brzoska’s working group, composed of academics, former officials and business leaders, has drafted proposals for 230 changes. They work in 30 subject areas (from courts, taxes to energy and defense), and legislation is either pushed through parliament or changed by law.
He also launched a public-oriented website – its name roughly translated into what we are checking – where citizens can propose and vote for changes to the rule. This is a rare attempt at real-time crowdsourcing public policy.
Wojciech Kostrzewa, former head of media and banking at the Brzoska team, highlighted three big goals: simplifying the justice system, simplifying tax rules, and making Poland’s transition more friendly from coal.
“This project opens up a rare window of opportunity,” Costelzawa said. “We can’t waste this enthusiasm, especially because it could impact the economy in the coming years.”
Strategic and economic benefits
Poland’s deregulation drive is more than just efficiency. It’s about elasticity, too.
As Russia’s war broke out on Ukraine’s borders, some of the proposals aimed at increasing private sector participation in defense production, leveraging Poland’s growing military budget as a member of NATO.
Poland has already ranked better in the World Bank’s Red Ring Index than most of its European counterparts, but entrepreneurs have long been ignored by national policies. This started to change when Tusk attacked Brzoska, just as Washington sent Musk out a similar portfolio.
Tusk also recently met with tech giants like Microsoft and Alphabet, while pushing forward legislation to reduce health care costs for self-employed people and inject more economic nationalism into public contracts.
Electional pressure and political reality
All these reforms are unfolding in an alleged political moment. Warsaw Mayor RafałTrzaskowski is a tusk ally leading the poll ahead of the presidential vote on May 18. But he is unlikely to win completely, which means runoff is imminent.
Meanwhile, conservative competitors are courting business voters with commitments to deregulation and tax cuts, which has increased stake in Brzoska’s mission.
Nevertheless, some are still cautious. “I hope everything goes well in Burzoska, but given the different interests of alliance partners and the complexity of regulations, I don’t want to implement it quickly,” said Anna Materska-Sosnowska, a political scientist at the University of Warsaw.
Brzoska sees it differently. He believes that deregulation may change the government’s perception of private enterprises and vice versa. “It can also be an inspiration for the public sector because it’s hard to relax yourself,” he said.
InPost’s British Ambitions
Although Brzoska’s influence grew in Warsaw, he also rewrites the rules for parcels in the UK.
In a strategic game, InPost recently acquired British delivery company Yodel for £106 million. The transaction constitutes a debt-equity swap, giving Yodel’s parent company a backup control of 95.5% of its reserve controls, respectively, to the UK payment service company Logistics Ltd. Paypoint. Keep the remaining 4.5%.
“This deal has been rapidly expanding organically in the UK for five years, which shows our long-term commitment to this market,” Brzoska said.
With early acquisitions of Yodel and Menzies releases, InPost is now expected to be the third largest independent parcel delivery service in the UK – only behind Royal Mail and Evri, excluding Amazon, which handles its own logistics.
The merger is expected to enable delivery of more than 300 million parcels each year, serving more than 700 e-commerce retailers. Brzoska’s plan is to blend InPost’s network of home lockers with Yodel’s door-to-door delivery services to create a seamless, unified platform.
Inpost now expects 30% of its global revenue to come from the UK. But Burzoska’s ambition is not only commercialization. His double driving force – a rare fusion of entrepreneurial courage and citizen reform in the case of British logistics dominance Poland.
It is no longer just a faster delivery. It’s about building systems that are actually effective in government, business and people.
(with Bloomberg input)
