Times Internet’s highest scorer in digital games with 265 million only visitors: comscore report
Network18 ranked second among the only visitors of 214 million, followed by Zee Digital ranked third with 157 million. HT Media and DailyHunt ranked the top five with 125 million and 124 million visitors, respectively.
Satyan Gajwani, Vice Chairman of the Internet of Times, said: “The sustained and dominant leadership of the Internet of Times is the result of our deep understanding of audience preferences, our portfolio of super brands, and our best class technology stack. We are delighted with the ongoing sponsorship of the majority of the Internet population in India.”
The survey also provides snapshots of Indian digital news readers – 63% of consumers are men, compared with 37% for women.
Spend 10.6 billion hours on news websites
The majority (64%) are in the age range of 15-34 years old, with age 35 and above including the remaining age group.
The study is based on COMScore MMX, a measurement solution that provides a single, repetitive perspective on desktop and mobile platforms.
According to researchers, Indian users spent an astonishing 1.6 billion hours on news websites and apps in 2024.
India also maintains its position as the world’s largest digital market, with 524 million unique visitors defeating the United States and Indonesia as of December 2024.
The report highlights the ongoing numbers in the country throughout the year.
Despite the fact that the number of Internet users has not increased significantly, India is still seeing changes in the way people interact with online platforms.
Mobile devices remain the most popular form of visits, with 500.6 million sole visitors consuming content through mobile apps, compared to 400 million for mobile networks. Apps account for the majority of user engagement, with average people spending 72.1 hours per month on mobile apps, while only 4.9 hours on mobile networks.
Younger audiences, especially those aged 15 to 24, show the highest level of digital consumption on both mobile and desktop platforms. In 2024, Indian users spent a total of 452 million hours online and provided online video, social networking and entertainment applications, accounting for the majority of the event.
One of the most important changes in 2024 is the rapid increase in Connected TV (CTV). According to the survey, India’s CTV audience grew by 21% to 96 million, making it one of the fastest growing markets in the region. YouTube usage on CTV alone increased by 40%, indicating a larger screen preference than mobile and laptop viewing.
Social media engagement also showed unprecedented growth, with Instagram reels becoming the most popular form of content, with user interaction increasing by 60%.
Instagram and Facebook remain the two major social networks with 332 million and 325 million users, respectively. The time spent on Instagram was 10.4 hours and Facebook was 6.3 hours. X ranks third in terms of user base and engagement, with 122 million users and 0.5 hours of time.
WhatsApp remains the most widely used messaging app in India with 430 million sole visitors, while platforms like Telegram and Reddit gained traction and signed up for significant audience growth. Spotify remains the leader in audio streaming, with accumulated time of 347 million hours in December 2024 compared with 237 million hours a year ago.
Entertainment remains the main force in India’s digital landscape, with YouTube attracting 411 million users, followed by MX Player (99 million), Spotify (91 million) and Jiocinema (72 million). The release of “PushPA 2” generated 3.7 million overall actions on social media, highlighting the power of digital promotions and influencer-led movements.
