The partnership will provide CUB with a variety of customized services and exclusive offers for SRH fans, players and staff. |Picture source: Arrangement
City Union Bank (CUB) will be the exclusive banking partner of Sunrisers Hyderabad (SRH).
The partnership will enable the bank to offer a variety of customized services and exclusive offers to SRH fans, players and staff. The bank said the alliance reflects both Cub’s commitment to innovation and its dedication to connecting with sports enthusiasts across India.
SRH fans’ exclusive financial solutions, SRH merchandise and enhanced digital banking services will be a collaborative feature. CUB will offer exclusive banking products including custom savings accounts, loans and co-branded credit cards designed for SRH backers. Cardholders can expect special rewards, discounts on SRH merchandise and opportunities to get an exclusive fan experience.
Exclusive offer
Cub customers will receive exclusive offers on SRH merchandise such as jerseys and hats. The bank will provide fans with seamless digital banking experience, including easy-to-use mobile banking and access to exclusive SRH promotions. The partnership will also be known as CUB on SRH match day and emerge with digital and ground activation, Cub said in a press release.
“The collaboration is a testament to our commitment to providing customers with more financial services through this partnership, and our goal is to bring fans closer to their favorite games while also providing them with enhanced banking experience.”
Sunrisers Hyderabad CEO K. Shanmugam said: “We are delighted to welcome City United Bank as our exclusive banking partner.
publishing – March 19, 2025 08:30 AM IST
