REI’s new boss surprises the amazing action against Trump administrators on the first day of work

Camping and hiking equipment retailer REI has a new CEO who denounced the company’s endorsement of one of Donald Trump’s cabinet members due to pressure from left-leaning unions.

In January, the company signed a letter with several peers and recognized former North Dakota Governor Doug Burgum as secretary of the interior secretary, who received confirmation.

The company’s former CEO Eric Artz said his “strong support” performance was to get a “seat” for Rei.

Rei Union, who attempted to union, posted a video and put pressure on the company to reconsider Burgum’s statements, support cleaning coal, building housing on public land, and using Alaska land to mine natural resources.

The company’s new CEO, Mary Beth Laughton, was in trouble and immediately denied the decision.

‘Let me clearly say that signing that letter was a mistake. Lawton said in an Instagram post: “Our public land is under attack.

She later told Fortune Magazineexplain the decision.

She specifically enumerates dedication to the supposed principles, part of her reasoning.

In January, the company signed a letter with several peers

“Once, our public land was threatened, values ​​like diversity and inclusion were threatened, and we were clear that we felt these values ​​were crucial to our business,” she said.

However, her own company may be threatened by herself as they report net losses for each of the past three years.

The company is also facing greater pressure from the REI alliance, which has voted to 11 of nearly 200 REI locations.

Lawton said she was happy to have companies embrace liberal values, but they do have to make money.

“We have to make sure we are making money in order to continue to achieve our values ​​and goals,” she said.

Burgum, 68, portrays himself as a traditional, business conservative, seen as Trump’s vice president on the short list.

He opposed Trump’s nomination as a Republican president, appeared in fundraising events and advocated Trump on TV before he quit and became a loyal Trump supporter.

Since his victory, Trump has chosen several loyalists, little experience with key cabinet positions, amazing some of his allies, and made it clear that he is serious about reshaping American institutions.

Trying to combine the union’s Rei Union released a video and put pressure on the company to reconsider statements about Burgum (pictured) (pictured) provide support for clean coal, building housing on public land and using Alaska land to exploit natural resources

He is a billionaire businessman surrounded by a loving family and is supported by a wife who has her own inspiring backstory that overcomes drug and alcohol addiction.

Burgum hosted his own self-funded campaign for the governor and served as a Republican institution while winning the feelings of voters in the state.

Despite being a long-time candidate for president in 2020, Republican advisers at DC expressed their gratitude for his out-of-the-box idea, which allowed him to stay in the debate by forming a $20 gift card for a one-dollar donation.

Political agents are the same as many qualities that former Vice President Mike Pence once had – low-key, without drama, Midwest appeal rather than a national figure trying to raise his political profile beyond Trump.

Burgum has the extra qualities of a successful businessman, and he has a practical view of politics like Trump.

His connections to wealthy donors are also considered an asset to the campaign.

Prior to choosing JD Vance, former Trump campaign director Corey Lewandowski mentioned Burgum as one of the “top three” candidates currently considering his campaign partner.

“His record may not be as strong as a rock conservative state as North Dakota, but Doug is the one who has spent a lot of time with the president recently,” Lewandowski said in a radio interview in New Hampshire.

North Dakota’s newfound prominence in the energy industry has enhanced his image as Burgum’s campaign became independent and economically prosperous in the United States.

His record in energy inspired a shaking wind, and he could one day be Trump’s choice for energy secretary, just like former Gov. Rick Perry did in Trump’s first term.