India contributed about 13% of the global business of luxury porcelain brand Lladro, which is behind Japan and North America, about 17%, which is probably the highest share of any luxury brand.
“Not many luxury brands are in such a position. India is the third largest market, but the Indian community is the most important cultural community in the world,” said Ana Rodriguez Nogueiras, global CEO of Lladro, in an exclusive interview with ET.
She added: “Strong emotional connections are key to us, and Indians are well connected with our craftsmanship and products, especially our heritage materials, both in India and in other markets like North America, the UK and the Middle East.”
Nogueiras said India’s retail footprint is growing. She said the Omni channel strategy would be the best way to markets like India.
