There was a time when we would hug a partner, friend or family to show love and comfort. But a rather unexpected twist is trending: Professional hugs are becoming a job – yes, you read this – hiring someone to embrace you at a fee, even in India.
On the surface, this seems strange. Why do anyone hug when we have family, friends and a lot of social gatherings to meet our emotional needs? But when you think about how modern life evolves (driven by technology, busy work schedules, and the stress of social circles), it is clear that many people crave one thing: relationships. One of the biggest obstacles is changing the perspective of touch, says Hugger Preeti Pandya, a full-time professional. “Many people are only associated with romance or family bonds. But touch is a fundamental need for human beings, and when subjected to professionalism and respect, it can be an incredible recovery.”
While it may seem unusual at first, professional embracers focus on creating spaces where a person has a comfortable experience.
The cost of the meeting is approximately 3,000 to 7,000 per hour, depending on the duration and the experience of the people. It’s not just physical comfort, but also emotional recovery.
Embrace crash course
The emotional benefits of hugging include:
Relieve stress and anxiety: Physical contact promotes the release of oxytocin, which helps reduce stress and anxiety levels.
Safe and comfort: Hugs or hugs can provide a sense of security, which is especially important for people who have experienced trauma or emotional difficulties.
Improve sleep quality: Being hugged or embraced can help release serotonin and melatonin, hormones that regulate sleep and mood, making rest better.
Improve self-esteem: For those who feel isolated or disconnected, accepting feelings can help restore value and emotional balance.
One of the biggest obstacles is changing the perspective of touch. Many people only associate physical intimacy with romance or family bonds.
– Professional Hugger Preeti Pandya
Post-emotional stress
The broader question is, why do you pay to be hugged? Sometimes, emotional expression may be limited by social norms, and the choice of professional embrace provides a platonic space to experience the promotion of oxytocin, which helps reduce stress and helps improve mental health by providing warmth, trust, and comfort.
Embrace rent
Professional hugs in India are about stress relief, emotional exhaustion and loneliness. Think of it as a space without judgment, where you can relax without any judgment, and most importantly without any strings.
These meetings are booked through an online platform that gives you the freedom to choose the right feeling: a spoon, handheld, sit in a comfortable environment, or just a comforting hug. It is platonic, with a clear set of boundaries and mutual agreement at the core.
Don’t struggle
Who knows that hugging may be a profession? Extraordinary careers are gaining momentum, and these people come from all walks of life, whether they are therapists, life coaches, or those who are only suitable for centers.
But it not only involves sticking to agility or hugs: the psychological advantages of professional hugs are well known worldwide. “It’s interesting that many people who experience high functional stress don’t even realize how much physical connection they need. They may have social circles and busy lives but still feel emotionally isolated. Embrace the gap in a professional environment, and the gap is the gap,” said behavioral expert Jessica Lobo.
Hug for rent
Paying a hug may cause some eyebrows, but focuses on mental health and self-care. Others raised safety concerns about this emerging trend. “The other problem is emotional dependence. Some clients may have attachment problems or confusing professional hugs with personal feelings. As hugs, we have to set strong boundaries, but not everyone understands or respects them.” Pandy said that while professional hugs may be well trained, the industry has also given way to concerns about “negative hugs” who use the concept for their personal benefit.
Some people enter the field because they will see the rewards it brings later. People come to seek hug experiences, “Unlike therapists who operate in controlled office settings, professional hugs often meet clients in private spaces. This increases the risk, especially for female cuddlers, requiring strict safety measures,” LOBO added. Without proper regulation or supervision, the industry has the potential to attract individuals who may not have the right intentions, putting the legitimacy of clients and practices at risk. “I don’t think I’m willing to give a stranger to feel all my work, and it’s going to be very uncomfortable and horrible,” said Evette John, marketing director.
Professional hugs provide a unique and comfortable service that proves that sometimes people need not more work or more distractions most, but a simple and soothing hug.
