Micromax is reportedly in talks with companies in China and other countries to make the project possible. By bundling multiple OTT services into one app, Sharma hopes to disrupt the digital content market and challenge existing players such as Jio.
Micromax co-founder Rahul Sharma is preparing to study Mukesh Ambani in the technology and business worlds. Known for its major impact on the Indian smartphone market, Sharma is now turning Micromax to new opportunities in OTT (top streaming) and AI hardware. Rahul is the son of a school teacher who married actress Asin. Micromax, once the main name in smartphones, is now shifting its focus. Rahul Sharma announced plans to enter the OTT and AI hardware markets. Although Mukesh Ambani’s Reliance Jio is already powerful in this space using the JioHotstar platform, Micromax’s goal is to compete by launching a new content application. The app will allow users to access multiple streaming platforms through a single subscription, making viewers more convenient and more likely to be affordable.
Micromax is reportedly in talks with companies in China and other countries to make the project possible. By bundling multiple OTT services into one app, Sharma hopes to disrupt the digital content market and challenge existing players such as Jio.
AI hardware plan
Micromax is also ready to enter the AI ​​hardware sector. The company is in discussions with leading Taiwanese memory chip manufacturers to develop customized memory and storage solutions for AI data centers. These solutions are expected to help reduce the cost of enterprises using AI, thus making Micromax a competitor in this rapidly growing field.
To support these new ventures, Micromax’s manufacturing division Bhagwati took over Vivo’s cell phone factory in Greater Noida. The facility will produce mobile phones, IT hardware and automotive parts through a joint venture with a major original design manufacturer (ODM). The joint venture will allow Micromax to use its partners’ advanced technology and designs while maintaining majority stake and control over operations.
