Starbucks Unified Policy Changes: Starbucks announces major changes as it revamps the coffee shop as sales drop heavily
Employees can also wear the bottom in any shade of khaki, black or blue denim. According to Starbucks, each employee will also receive two sets of company-branded T-shirts for free.
Starbucks updated dress code
Coffee chains have been looking for ways to bring customers back to the store. Starbucks’ sales slipped for four consecutive quarters, the longest decline in years.
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“Starbucks begins on May 12, we will continue to evolve our dress code across all stores, focusing on simplified color options that will make our signature green apron shine and create a sense of familiarity for our customers, no matter which store they visit across North America,” Starbucks said in a press release.
“A clearer palette includes any black solid shorts and long-sleeved crew, collar or button-up shirts, and any shades on the bottom of khaki, black or blue denim. We can also offer partners a range of new company-branded t-shirts that they will not have to get two cost partners, including partner network options,” said the coffee giant. Starbucks said the update of dress code will help it “provides a more consistent cafe experience, which will also bring simpler and clearer guidance to our partners, meaning they can focus on what matters most, make great drinks and facilitate connections with their customers. CNN said working conditions.
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Workers United, a union representing some Starbucks employees, criticized the change and said in a statement that the company should focus on collective bargaining.
“Starbucks’ top priority should be to sign fair contracts with United Barista so that we have staffing, guarantee working hours and support we need to do the work. Workers United has written to Starbucks requiring no changes to the dress code in United’s representative stores until an agreement is reached.
What are the other changes in Starbucks?
Starbucks is the world’s largest coffee shop chain, and the brand has branches in every continent outside Antarctica, according to Number-Crunching website Statista. According to the article, as of last summer, there were more than 38,000 stores worldwide.
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Brian Niccol, CEO of Starbucks, took the role in September 2024 with plans to revamp the company, including plans to return menus to promote customer service. The new unification plan is just the latest change Niccol launched at Starbucks.
Earlier this year, the chain eliminated a large number of drink and food choices as part of the overhaul to reduce its menu by 30% to reduce waiting time. It also cut 1,000 corporate positions.
He also reimagines the atmosphere inside Starbucks by creating new policies to limit restrooms to paying customers. Additionally, it has tweaked its name to “Starbucks Coffee Company” to enhance its coffee roots.
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Nicole also brought back the barista’s tradition of graffitiing on cups and self-service milk and sugar mills. Nickol acknowledged in the company’s recent call for earnings that “there is still room for improvement”, but he believes Starbucks is “on the right path”. Since he took the helm last September, Niccol has made a series of changes that have received a “positive response” from clients.
If these changes work in the next earnings report in the coming weeks, Starbucks will see a glimpse.
